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SYS-CON MEDIA Authors: Jon McNeill, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

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InstallMac launches in Beta as second largest Mac software community online

InstallMac specializes in optimizing the process of distribution and monetization of Mac applications, offering publishers the opportunity to double their payments

HERZLIYA, Israel, March 27, 2014: InstallMac, the monetization and software distribution platform for premium Mac OSx software publishers and advertisers, today announces it is launching its Beta offering, which is second only in size to the Apple Store.

InstallMac, originally launched in alpha 10 months ago, was the first Mac software distribution platform specialising in the full monetization of the download process.

It quickly monetized 90% of organic Mac traffic from Internet Valley in Israel and has continued to grow thanks to its smart targeting capabilities and double payment opportunities for publishers. This in turn means conversion rates are higher for software developers and media companies to maximize their monetization opportunities.

The platform caters for Mac developers that are interested in generating additional revenue from their applications and for advertisers looking to distribute their Mac applications.

Publishers can increase the profitability of software through fixed rate per Install and dynamic secondary offers, which means that the user will be served with relevant software offers, selected by InstallMac's algorithm in real-time. Each time the user accepts the offer the publisher gets paid again.

Publishers can also wrap InstallMac's technology into existing installers and start generating additional revenues by offering search functionality and new software to users.

The platform offers advertisers smart targeting capabilities to identify their audience according to geographic location and Mac operating system, while monitoring real-time bids. This allows each offer to be targeted more precisely.

Advertisers can get started by simply uploading available software to the InstallMac platform and selecting the relevant targeting criteria. As the software is offered to users during the installation of other software, it delivers a performance oriented, quality marketing channel. The performance advertising model also means the advertiser only pays when the user chooses to download the Mac application.

Sol Tzvi, CEO, InstallMac comments: "We built InstallMac when most other developers were focused on PC and mobile Installers. We recognised the opportunity for a purpose built Mac software platform through our experiences of developing Genieo, the newspaper-styled homepage, and knew the demand was there. Now, after working in Alpha and building up our user base, we are confident that we have an easy to use Mac monetization platform that delivers for publishers and advertisers with unique smart targeting and dynamic secondary offers."

InstallMac is easily managed through a self-service control panel and dashboard allowing users to upload applications and distribute while keeping track on the numbers of installs, offerings and revenues.

It has a very small installer footprint allowing browser home page changes, and can add search providers and install extensions for most popular Mac browsers and all major Mac OS X versions.

The platform works extremely hard to ensure all the applications in the network are safe and trustworthy. A quality assurance team carefully reviews each piece of software before it is added to InstallMac.

For more information, please visit www.installmac.com.

About InstallMac
InstallMac is the largest software distribution platform for premium Mac OSx software publishers and advertisers.

Use InstallMac to maximize revenues from your software downloads, increase conversions, and reach new Mac OS X users. It is a powerful Monetization solution with a wide range of self-service tools that optimize the installation and monetization process of Mac OSx software.

About Genieo Innovation Ltd
Genieo Innovation is the developer of a unique personalization experience that leans on Genieo's new proprietary technology. Its first product, Genieo, is a free personalized newspaper style homepage.

Genieo is available to partners; white-labeled and reflecting both users' interests and the partner's brand. Genieo's partners receive significant monetization options and increased website stickiness, and additional revenues from search and targeted ads. Genieo learns interests through user's online browsing behaviors, and then delivers a personalized homepage populated with content each individual cares about. Unlike services that require people to set preferences and manage inputs, Genieo users discover and enjoy a rich experience immediately following a one-time, one-click download, without requiring explicit intervention or customization. The Genieo application is stored locally; therefore all personalization is performed on each individual's device, ensuring the most stringent privacy. In addition, Genieo filters web noise, bringing users, in the words of PC World Magazine, "a newsy home page with content you'll actually want to see." Users who download Genieo are more productive as it zeros in on the news and social updates that are relevant to their interests, from the sources they prefer most. Genieo's personalization service works on PC, Mac or mobile devices. Founded in 2008, Genieo is a privately backed company headquartered in Herzliya, Israel.

Press contacts:
Lloyd Gofton [email protected] Mobile: +44 (0)7919 353484

Source: RealWire

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RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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