|By PR Newswire||
|March 28, 2014 12:01 AM EDT||
OAK BROOK, Ill., March 28, 2014 /PRNewswire/ -- Wake up and taste the free coffee! McCafe invites coffee drinkers across the U.S. to stop by their local participating McDonald's restaurant for a freshly brewed small McCafe coffee during McDonald's first-ever national Free Coffee Event. Free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants.
"We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup. That's why we're excited to share it with our guests, on us," said Greg Watson, senior vice president, McDonald's US Menu Innovation. "This event is McDonald's way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend."
To kick off the two-week campaign, McDonald's will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country. The events will provide busy commuters with free McCafe coffee and a few surprises along the way, such as live musical performances, spontaneous comedy experiences and more.
"McCafe enthusiasts can count on us surprising them in unexpected ways all year long," said Watson. "We know our guests are busy, and we hope McCafe can provide them with a taste they'll enjoy at the moment when they need a pick-me-up to keep going with their day."
Starting in mid-April, McCafe will also surprise a Twitter follower every day this year with McCafe coffee and prizes. Fans can also keep up with the conversations using the hash tag #McCafe or by following @McCafe.
McDonald's launched its McCafe line-up in the U.S. in 2009. The collection included McCafe's signature blend coffee and quickly expanded to include iced coffees, espresso-based drinks, such as lattes and mochas, blended-ice beverages including smoothies and frappes, triple thick shakes as well as limited-time seasonal offerings.
ABOUT MCDONALD'S USA
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebookwww.facebook.com/mcdonalds.
McDonald's collection of coffee and espresso based McCafe beverages are made with 100 percent Arabica beans sourced from the rich soils of Central and South America. In addition to the existing variety of McCafe beverages, McCafe also introduces limited-time seasonal offerings at participating restaurants throughout the year. For more information and to keep up with flavors of our McCafe line, visit www.mcdonalds.com/mccafe, or follow us on Twitter (@McCafe).
For more information:
Jenina Nunez, McDonald's USA
Kathryn Peevey, GolinHarris