SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Google intends to remove the most significant obstacle to cloud adoption

If you look at the cloud pricing trend it is obvious that it has not been following Moore’s Law. In my opinion, that is the single most significant obstacle to cloud adoption. It erodes the value proposition over a period of time.

On 25th March, 2014 – Google has declared its intention to follow the Moore’s Law in cloud pricing. It has brought down prices by about 25% to 55% for different services.

With this announcement Google has changed the game!

Obviously, Amazon could not remain quiet. Next day they announced a price reduction of about similar magnitude. Other provides are yet to follow but you can be sure that such reduction will come across the board from most providers.

Can Google deliver on the promise?

If Google can deliver on its promise to keep lowering the price in line with Morre’s Law than it would really become a game of survival of the fittest.

As I had mentioned earlier that Google is already winning the Eco-System war – but cloud was one of its weak link. With this new strategy it may be able to take an even firmer grip on the eco-system.

All this is very good for the consumer but …

… what happens if Google decides to turn evil?

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More Stories By Udayan Banerjee

Udayan Banerjee is CTO at NIIT Technologies Ltd, an IT industry veteran with more than 30 years' experience. He blogs at http://setandbma.wordpress.com.
The blog focuses on emerging technologies like cloud computing, mobile computing, social media aka web 2.0 etc. It also contains stuff about agile methodology and trends in architecture. It is a world view seen through the lens of a software service provider based out of Bangalore and serving clients across the world. The focus is mostly on...

  • Keep the hype out and project a realistic picture
  • Uncover trends not very apparent
  • Draw conclusion from real life experience
  • Point out fallacy & discrepancy when I see them
  • Talk about trends which I find interesting
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