SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Max & Erma's gears up for National Bike Month

Each restaurant to give away a new bike and helmet

COLUMBUS, Ohio, March 28, 2014 /PRNewswire/ -- National Bike Month is right around the corner and Max & Erma's restaurants is inviting kids to join their kid-loving dog and mascot, Scraps, to "Ride with Scraps" and enter to win a new bicycle and helmet. Every kid's meal ordered at area Max & Erma's from March 24-April 22 will receive an entry into the drawing to Ride with Scraps. The drawing will be held on Tuesday, April 22 at all participating Max & Erma's restaurants. 

"At Max & Erma's, we love kids and families," said Steve Weis, President of Max & Erma's.  "Every Tuesday, kids can eat free from our kids' menu and now, we are also giving kids the opportunity to win a new bike and helmet, just in time for spring."

As part of the Ride with Scraps promotion, Max & Erma's is hosting a used bike drive at its participating locations in April. Visit your local Max & Erma's for exact bike drive date and details.  A coupon redeemable for one of Max & Erma's famous hamburgers during the month of May (National Hamburger Month) will be given with each bicycle donated.  The donated bikes will benefit local children's charities.

Celebrating its 42-year heritage, Columbus, Ohio based Max & Erma's—home to America's Best Cheeseburger—has embarked on an extensive system-wide program to reignite growth. With innovative new gourmet burgers and other new food and drink items, an all-new look, the launch of Free Cookies Wednesday and Kids Eat Free on Tuesdays, Max & Erma's is an increasingly popular neighborhood gathering spot.

More information is available at http://pressroom.maxandermas.com/, Max & Erma's Facebook page, and @MaxErmas on Twitter.

National Bike Month is sponsored by the League of American Bicyclists and celebrated in communities from coast to coast. Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more folks to give biking a try.

Contact:

Sarah Irvin Clark, 614-296-4057


Michele Mooney, 614-620-1507

SOURCE Max & Erma's

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