SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, Newswire, David Smith, Tim Crawford

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Bankers Surety Offbeat Holiday Campaign is a Winner

Monthly reminders win ADDY recognition

ST. PETERSBURG, Fla., March 28, 2014 /PRNewswire-iReach/ -- Bankers Surety, an affiliate of St. Petersburg, FL-based Bankers Financial Corporation (BFC), has been observing unusual holidays as part of a campaign to inform agents about its propriety online portal. Each month, agents receive a postcard featuring Bankers Surety President Brian Kesneck celebrating events like Bubble Wrap Appreciation Day (January 27), Ask a Stupid Question Day (September 27) and Use Less Stuff Day (November 21).


The postcard series also got the attention of the Tampa Bay chapter of the American Federation of Advertising, which recognized the campaign a silver ADDY award at its annual gala. BFC Vice President of Marketing Jay Blaskovich commented, "The campaign underscores, in a playful way, how Bankers Surety stands out in the market. Just like Be Bald and Be Free Day is no run-of-the-mill holiday, Bankers Surety is no ordinary surety service. Choosing monthly 'celebrations,' helps keep Brian and his team front-and-center, and provides an attention-getting platform to communicate how current technology and round-the-clock service can build business." 

For more information on Bankers Financial Corporation and its affiliates, please visit


Media Contact: PHYLLIS MAURO, Bankers Financial Corporation, 727-823-4000, [email protected]

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SOURCE Bankers Financial Corporation

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