SYS-CON MEDIA Authors: Jason Bloomberg, Eric Brown, Bob Gourley, Sandi Mappic, RealWire News Distribution

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Bankers Surety Offbeat Holiday Campaign is a Winner

Monthly reminders win ADDY recognition

ST. PETERSBURG, Fla., March 28, 2014 /PRNewswire-iReach/ -- Bankers Surety, an affiliate of St. Petersburg, FL-based Bankers Financial Corporation (BFC), has been observing unusual holidays as part of a campaign to inform agents about its propriety online portal. Each month, agents receive a postcard featuring Bankers Surety President Brian Kesneck celebrating events like Bubble Wrap Appreciation Day (January 27), Ask a Stupid Question Day (September 27) and Use Less Stuff Day (November 21).

(Photo: http://photos.prnewswire.com/prnh/20140328/MN92647)

The postcard series also got the attention of the Tampa Bay chapter of the American Federation of Advertising, which recognized the campaign a silver ADDY award at its annual gala. BFC Vice President of Marketing Jay Blaskovich commented, "The campaign underscores, in a playful way, how Bankers Surety stands out in the market. Just like Be Bald and Be Free Day is no run-of-the-mill holiday, Bankers Surety is no ordinary surety service. Choosing monthly 'celebrations,' helps keep Brian and his team front-and-center, and provides an attention-getting platform to communicate how current technology and round-the-clock service can build business." 

For more information on Bankers Financial Corporation and its affiliates, please visit www.bankersfinancialcorp.com.

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Media Contact: PHYLLIS MAURO, Bankers Financial Corporation, 727-823-4000, [email protected]

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SOURCE Bankers Financial Corporation

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