SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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Media Advisory: Gatorade High Performance Hockey Summit in Partnership With Hockey Canada

Maintaining dominance in hockey takes more than just hard work

TORONTO, ONTARIO -- (Marketwired) -- 03/31/14 --


ABOUT:  Canada has once again asserted itself as the most dominant hockey
        nation in the world. As Canada's athletes return home, accolades and
        medals in tow, the realities and pressures associated with
        maintaining such a reputation once again become apparent. Grit,
        tenacity, and heart will get you far; but what does it really take
        to remain atop the hockey world?

        Please join us for the second annual Gatorade High Performance
        Hockey Summit, in partnership with Hockey Canada, on Tuesday, April
        1. Canada's top hockey minds will gather at the Hockey Hall of Fame
        for a knowledge exchange with 110 of Canada's best coaches and
        trainers to help improve the game of hockey and elevate the
        performance of our Canadian hockey athletes. The Summit will provide
        minor hockey coaches, trainers, and management with the knowledge
        they need - everything from on-and-off ice training and the
        psychology of success, to sports hydration and the importance of
        proper nutrition - to get the most out of their players and
        programs.

WHAT:   Athlete interview and photo opportunities
        Educational breakout sessions on sport hydration and nutrition

WHO:    Hayley Wickenheiser - Four-time Olympic Gold Medalist
        Chris Pronger - Two-time Olympic Gold Medalist and Stanley Cup
        Champion
        Andy O'Brien - Strength and fitness coach (including NHL athletes
        Sidney Crosby, Nathan MacKinnon, and Matt Duchene)
        Dr. Lawrence Spriet - Professor and Chair, Department of Human
        Health and Nutritional Sciences, University of Guelph

WHEN:   Tuesday, April 1, 2014
        9:00 a.m. - 5:00 p.m.

WHERE:  Hockey Hall of Fame
        30 Yonge Street
        Toronto, ON
        M5E 1X8

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