SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Conviva Releases 2014 Viewer Experience Report

Conviva, the leader in video analytics, delivery optimization and big data processing, today released its 2014 Viewer Experience Report, detailing the state of online video streaming performance across multiple devices. The report is based on global data from 45 billion video streams, seen across more than 1.6 billion individual devices and on more than 400 premium media video players, analyzed throughout 2013.

Key report findings include:

State of the Streaming Industry

Despite modest improvements in the quality of performance of streaming video, viewer expectations continue to increase at a much faster pace. In the past two years, the amount of time lost from a viewing session with a 1% buffering increase, grew from three to eight minutes, showing that viewers were much more tolerant of video playback problems just two years ago than they are today.

In 2013, based on Conviva data:

  • Video buffering decreased from 39.3% to 26.9%
  • Low-resolution delivery improved from 63% to 43.3%
  • More than two in five views were grossly inferior video quality
  • Video start failures increased to one in 20 times

Impact of Quality by Content Genre

According to Conviva’s metrics, viewing time for live action television plummets from over 40 minutes in HD to just one minute if the viewer encounters buffering. High definition delivery for sports and entertainment is a critical component for success; viewers watch over two and a half times as long in high definition than in standard definition.

“The demand for high quality and minimal buffering across devices has clearly been demonstrated by viewers,” stated Hui Zhang, CEO and co-founder of Conviva. “Our job, and that of our industry, is to ensure we improve performance at a rate that offers satisfaction rather than frustration. Conviva’s Video Experience Report offers insight for companies to identify where they need to improve.”

Multiscreen Turning Primetime Viewing into a Solo Activity

Conviva data shows that connected devices are starting to reshape the experience of television during what has traditionally been family viewing time. A study of streaming households (measured by distinct IP address) shows that the number of concurrent streaming devices has increased by 28% year-over-year. This fragmentation of the viewing audience is a clear indicator that the old measurement of “television households” needs to change and new metrics for today’s TV viewing need to be adopted.

Online Viewing Is a Multiscreen Proposition

Conviva data suggests that consumers are embracing the multiscreen video lifestyle, using different screens throughout the day. The preferred device of choice changes from:

  • 6-10 a.m.: Mobile devices – 6.9% of all video streamed daily
  • Noon-4 p.m.: PC – 16.3% of all video streamed daily
  • 7-11 p.m.: TV - 36.6% of all video streamed daily

“Some companies are doing a great job delivering high-quality video to all screens, but many are not minimizing buffering while maintaining video quality,” warned Colin Dixon, founder and chief analyst of nScreenMedia. “In those instances, one bad viewing experience on a single device puts all screens at risk. Continuity of quality across screens is very important.”

The findings in the Viewer Experience Report are critical for online video providers who are investing in their 2014 digital media strategies. The complete Viewer Experience Report can be downloaded directly from Conviva at www.conviva.com/VXR.

About the Viewer Experience Report

The 2014 Viewer Experience Report highlights trends extracted from data provided by the 45 billion streams that Conviva analyzed across customers, geographies and devices in 2013. These streams were seen across more than 1.6 billion individual devices – including tablets, smartphones, PCs and connected TVs – and on more than 400 premium media video players. Recording detailed, real-time information on each and every viewer’s experience during every viewing session, Conviva data offers an unparalleled view into the habits of streaming video viewers and more importantly, the direct correlation between video quality and its impact on the business of online video providers.

About Conviva

Conviva’s Intelligent Control Platform enables online video providers to deliver a TV-quality experience over the Internet. This real-time big data processing platform utilizes advanced algorithms to give content publishers control over video delivery, helping them analyze, identify and preemptively avoid bottlenecks and breakdowns in a complex and fragile Internet delivery environment. Conviva’s global customer base includes premium entertainment, news, sports and media brands, as well as leading service providers in 180 countries. Conviva is based in Silicon Valley, with offices in New York and London.

For more information about Conviva, visit www.conviva.com and follow us on Twitter @Conviva.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senio...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...