Click here to close now.

SYS-CON MEDIA Authors: Carmen Gonzalez, Kevin Jackson, Peter Silva, Greg Wind, Glenn Rossman

News Feed Item

WISeKey Showcases Latest Anti-Counterfeiting Technologies at BaselWorld to Lead the Fight Against Counterfeit and Imitations

GENEVA and BASEL, Switzerland, March 31, 2014 /PRNewswire/ --



WISeKey is present with its anti-counterfeiting technology at BaselWorld 2014 to demonstrate to the Luxury Goods Market the latest technology deployed with several leading Swiss watch manufacturers. WISeKey's anti-counterfeiting technologies revolutionized the fine timepiece industry when first launched at BaselWorld in 2009 together with Hublot. Earlier this year Hublot announced at Davos the extension of the cooperation with WISeKey for another 3 years. http://www.hublot.com/en/news/jean-claude-biver-at-the-world-economic-forum-in-davos  

The collaboration launched in 2009 has made Hublot a leader in the field of digital identification and authenticity protection. All Hublot watches are protected by WISeAuthentic®, the authenticity certification system based on WISeKey technology, and the 69 Hublot boutiques and 750 points of sale across the world are equipped with the system for activating and reading this new digital certificate. It also led to the creation of "Hublotista.com", an exclusive club which connects all the Hublot watch owners worldwide.

Counterfeiting is a big problem for the luxury goods industry, and especially for the watch industry.  In 2011, the Swiss watch industry exported watches worth 19.278 billion Swiss francs. More than 50,000 people in Switzerland work in the Swiss watch industry.  It is estimated that 40 million counterfeited watches are offered for sale each year.  This means damage of approximately 800 million Swiss francs per year.  All these figures show that the watch industry is greatly affected by this scourge and thus has a major interest in the fight against counterfeiting at the most important trade show for this sector.

"Sometimes buyers know they're not getting the real deal when they acquired counterfeited watches. But more and more often, buyers pay full market price for a forgery, thinking they're getting the genuine item. The latter instances are what we call true counterfeits, and these represent the gravest threats to legitimate manufacturers and the buying public", said Carlos Moreira, CEO of WISeKey.

WISeKey has continued to enhance the technology to better empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations. Foremost among these developments is the deployment of laser engraving, Nano particles and connected watches via NFC tags and iBeacon, using different form factors other than standard smartcards, which can be embedded into products across markets, from consumer goods to manufacturing. Along with supporting the patented WISeAuthentic encryption technology, these tags allow authentication of genuine products for the life of the item, control of the gray market, easier sales monitoring, and a direct marketing channel between the brand and the consumer. The advancements in this WISeKey technology can apply to product and object segments as diverse as smartphones, cars, alarm systems, semiconductors, industrial sensors and household appliances. In the near future, all of these objects will be fully connected to the Internet, enabling intercommunication and autonomous trusted machine-to-machine (M2M) data transfer.

For more information: http://www.wiseauthentic.com

Watch Video on NFC at BaselWorld

Press contacts: WISeKey, Satu Kulmala, Tel +41-22 594-3005, [email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborat...
WSM International is launching a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. This is the first independent services company to create a dedicated practice to help organizations looking to transition to the DevOps model. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of ...
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
The WebRTC Summit 2014 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things...
Hosted PaaS providers have given independent developers and startups huge advantages in efficiency and reduced time-to-market over their more process-bound counterparts in enterprises. Software frameworks are now available that allow enterprise IT departments to provide these same advantages for developers in their own organization. In his workshop session at DevOps Summit, Troy Topnik, ActiveState’s Technical Product Manager, will show how on-prem or cloud-hosted Private PaaS can enable organ...
DevOps tasked with driving success in the cloud need a solution to efficiently leverage multiple clouds while avoiding cloud lock-in. Flexiant today announces the commercial availability of Flexiant Concerto. With Flexiant Concerto, DevOps have cloud freedom to automate the build, deployment and operations of applications consistently across multiple clouds. Concerto is available through four disruptive pricing models aimed to deliver multi-cloud at a price point everyone can afford.
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed...
Business as usual for IT is evolving into a “Make or Buy” decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud busi...
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting we...
Businesses are looking to empower employees and departments to do more, go faster, and streamline their processes. For all workers – but mobile workers especially – utilizing the cloud to reconnect documents and improve processes without destructing existing workflows can have a dramatic impact on productivity. In his session at 16th Cloud Expo, Mark Grilli, vice president of Acrobat Solutions marketing at Adobe Systems Incorporated, will outline new ways that the cloud is changing the way peo...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Are your applications getting in the way of your business strategy? It’s time to rethink your IT approach. In his session at 16th Cloud Expo, Madhukar Kumar, Vice President, Product Management at Liaison Technologies, will discuss a new data-centric approach to IT that allows your data, not applications, to inform business strategy. By moving away from an application-centric IT model where data integration and analysis are subservient to the constraints of applications, your organization will b...
WSM International has launched a DevOps services division that offers assessment, consulting and implementation to large enterprises and organizations with complex infrastructures. The concept of DevOps is to blend information technology (IT) software development with operations to optimize the computing infrastructure according to the specific needs of the organization. According to a recent press release from Gartner, "By 2016, DevOps will evolve from a niche strategy employed by large cloud ...