SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater

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Belkin International Launches New Partner Program for Belkin and Linksys Resellers

Belkin International, manufacturer of Belkin and Linksys branded businesses solutions today unveiled its new PartnerAdvantage Program. This new, comprehensive channel program combines the best of both the former Belkin and Linksys partner programs into one program that resellers can take advantage of. The goal of the new program is to help partners drive sales, increase profit, and better identify and generate new opportunities through sales training, incentives, marketing/sales support and much more.

With the acquisition of Linksys last March, the combination of Belkin business and Linksys business offerings provide channel partners with a strong infrastructure, office and mobile solution portfolio for their Small and Medium sized customers in the business, government and education segments.

“Feedback from our Belkin and Linksys partner communities helped shape the new PartnerAdvantage Program.” said Wayne Newton, sales director, Belkin International. “We have tiered the program so that resellers can join the Belkin or Linksys portions of the program or both. If resellers have joined both Belkin and Linksys portions they can combine their sales volumes and take advantage of more rewards and incentives. The program was built so channel partners can grow with the program.”

The Partner Advantage Program is tiered into five categories:

  1. Authorized Partner Basic
  2. Authorized Partner Elite
  3. Silver
  4. Gold
  5. Platinum

All qualified partners can participate in and receive:

  • Online Sales Training
  • Promotions
  • Exclusive product alerts and channel communications
  • Online Marketing and Sales Resources
  • Deal Registration
  • Bid Program

As partners move up the program tiers, additional incentives are provided for growing their Belkin/Linksys business and meeting program goals.

  • Market Development Funds
  • Back-end Rebates
  • Rewards Points for meeting Training and/or Sales Goals
  • Pre and Post-Sales Support
  • On-site Training
  • Participation in the PartnerAdvantage Partner Council

More information about the tiers and benefits can be found here.

Signing up for PartnerAdvantage:
All current Linksys CCN and Belkin Partner Advantage members are encouraged to register for the new PartnerAdvantage program to maintain their authorized partner status. There is no fee to join the program.

The existing Linksys CCN and existing Belkin Partner Advantage program will be supported for the next few months.

Resellers can sign up for the PartnerAdvantage program at:
www.belkin.com/partneradvantage
www.linksys.com/business and click on the Partner tab.

About Belkin International
Belkin International manufacturers and sells Belkin, Linksys and WeMo branded products. The company has been incorporated for thirty years and is a leader and innovator in mobility, connectivity and home automation for and home and business environment. For more information, visit www.belkin.com and www.linksys.com.

BELKIN, LINKSYS and many product names and logos are trademarks of the Belkin group of companies. Third-party trademarks mentioned are the property of their respective owners.

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