SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

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Grocery Savings App Favado Surpasses Half a Million Downloads, Launches “Cloud Sync” for Cross-Platform Access

Favado, the grocery savings app from Savings.com that helps shoppers discover the best deals, today announced the launch of Favado Cloud Sync, a cross-platform tool that offers users a convenient way to seamlessly manage content between the online and in-app experience. Now users have the freedom to bookmark deals directly from their favorite savings blogs. For example, a shopper might come across a great deal on asparagus while reading a quiche recipe from their desktop; now they can simply check it off and the deal is instantly added to their Favado shopping list.

“We set out to build an app that offers shoppers the largest and most accurate source of sales and deals from local grocery, drug and big box stores across the country,” said Loren Bendele, President of Savings.com. “Beyond the deals, we want to make the entire shopping experience more convenient and the introduction of ‘Cloud Sync’ makes building, managing and sharing shopping lists so simple. Shoppers now have the flexibility to find and save deals whether they’re at home or on the go.”

Favado Cloud Sync for Bloggers

Cloud Sync works by partnering with expert lifestyle and savings blogs. By installing the “My Lists” widget, partner sites can instantly add the most comprehensive listing of local grocery store deals powered by Favado. Users can login or create new accounts directly from the site. For these blogs, offering readers this convenience increases page views and unique visits for greater revenue potential.

“Traffic is up 260% on my site since partnering with Favado and my revenue has doubled,” said Lynette Rice, founder of cleverlysimple.com and one of the hand-selected data contributors powering the Favado app. “Having access to this data has freed up a lot of time for me so that I can now devote it to writing recipes and DIY ideas. My site now provides accurate shopping data for my readers while also giving them valuable content to build their savings.”

More Favado Updates and User Activity

Since launching in October, the Favado app has gained a large following of highly active users. To date, Favado has been downloaded to more than 500,000 iOS and Android devices and users typically spend about six minutes within the app - that’s five times the average session (according to research from AppSensor). Additional activity momentum we’re seeing include:

  • Users are highly engaged, open the app an average of 2.4 times per week
  • On average, users are including at least 4 items on their shopping lists per week
  • Overall, 3 million items have been added to shopping lists

Favado serves more than 40,000 sale and coupon combinations each week for more than 150 chain regions across the country, representing small to big-box retailers, from Piggly Wiggly and Smart & Final to Walgreens & Rite Aid to Kroger, Albertsons, Target and Meijer.

About Favado

Favado (http://www.favado.com) is a mobile grocery savings app from Savings.com that helps shoppers save time and money by discovering the best deals in more than 65,000 grocery and drugstores nationwide. The Favado app uses real-time couponing data to provide access to exclusive matching deals (coupons plus in-store promotions) for ultimate savings. The information is aggregated and personally vetted by a community of bloggers, who work exclusively with Favado to help unearth the best -- and often times unadvertised -- deals in local stores throughout the country. Other features include planning tools for weekly shopping trips and insider access to unlisted deals. Favado is a subsidiary of Savings.com, the leading coupon and deal website. On Savings.com, shoppers can access thousands of exclusive offers from the biggest retailer names along with up to 100,000 active deals from online and national retailers. For more information, visit us at www.Favado.com or check us out on Facebook and Twitter.

About Cox Media Group

Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

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