|By Business Wire||
|March 31, 2014 12:42 PM EDT||
LiveRamp, the leading technology provider for data onboarding, today released support for data onboarding to in-app mobile marketing platforms. For the first time, brands can onboard their customer database for at scale in-app mobile marketing initiatives.
“Mobile marketing is rapidly developing and commanding more marketing spend,” said Auren Hoffman, CEO of LiveRamp. “LiveRamp’s new data onboarding to mobile product will allow marketers to use their customer database for in-app personalization, targeting, measurement, and analytics.”
LiveRamp is initially launching mobile data onboarding with leading mobile marketing and data management platforms, including AdTheorent, Deep Forest Media, Drawbridge, Millennial Media, PlaceIQ, Tapad, Turn, Twitter, and xAd.
“The opportunity to reach our customers on mobile devices, where consumers on average spend more than two hours a days, is incredibly valuable,” said Chris Reynolds, vice president, marketing analytics, Condé Nast. “The ability to integrate our 1st party data into our mobile strategies will help us expand our mobile marketing initiatives.”
“Combining first-party customer data with unique-to-mobile data - such as device and location – builds upon our industry-leading targeting and reach capabilities,” said Mollie Spilman, EVP, Global Sales & Operations at Millennial Media. “Our partnership with LiveRamp signifies the growth and need for mobile-consumer connection and aligns with our go-to-market strategy around targeting. To that point, we've been able to append anonymous data, which is already used in marketing to consumers elsewhere, in a way that respects their privacy."
LiveRamp’s mobile data onboarding product is an extension of its core data onboarding technology. LiveRamp is pioneering ways to match data to mobile devices safely, securely, and accurately.
LiveRamp is the leading data onboarder, enabling marketers to unify their customer database across disparate online marketing applications and leverage it for analytics, targeting, measurement, content optimization, and more. More information at: www.LiveRamp.com