SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Home Furnishing China 2014 Brews "Design Collision"

SHANGHAI, April 1, 2014 /PRNewswire/ -- What will happen in the home furnishing industry in 2014? A lot of furnishing enterprises feel that to become established in the industry, they must not only create furniture, but also define a lifestyle. At the same time, the number of designers who design hotels, commercial real estate, and interior design is rising, and more e-commerce dealers are also entering the business. Multi-sales channel brings great opportunities to the furnishing industry, but business owners are facing new challenges at the same time.

(Photo: http://photos.prnasia.com/prnh/20140327/0861401912 )

Facing the pattern for furnishing industry, Home Furnishing China 2014 made a bold change, creating opportunities and giving suggestions to enterprises. Not only is the event creating a new independent marketing system, but it is also investing all resources to promote products from furnishing companies by attracting domestic designers and professional buyers to visit and source.

1. Attracting oversea high-end brands, integrating international resources

Home Furnishing China 2014 uses the geographical advantage of Shanghai as an international metropolitan city to become the preferred window into the Chinese market for overseas brands. Due to the strong domestic and international resources of Furniture China, more overseas brands choose to exhibit at Home Furnishing China 2014.

Many famous brands from U.S., India, and Thailand decided to participate in the exhibition; furnishing supplier of the Waldorf Astoria Hotel will also be in attendance; famous U.S. brand UMA will have a presence, along with many brands from India, Thailand, and France. It is expected that the number of overseas brands will break attendance records, becoming the largest one-stop purchasing platform domestically.

2. Carrying the design strength, presenting latest display trends

Design is the key word in the furniture industry these years. As the interior design trend leads Furniture China, Home Furnishing China 2014 is focusing on the "design" idea. With the huge number of exhibitors, buyers, and media resources at Furniture China, Home Furnishing China 2014 will integrate the designer resources from Design of Designers, plus promote the event on social media platforms such as Weibo, WeChat, and Facebook to send messages to the entire Asian market that the latest trends in interior design is here in Shanghai.

3. Creating a new event area, building a high-end social platform in the furnishing industry

Although furnishings in the interior decoration design trend are tremendously popular, there are still many problems facing furnishing company owners such as creating a product's character, enterprises' small sizes, and lack of mass purchasing ability. The industry urgently needs a high-end social platform from which the business owners can learn more about industry trends, create business opportunities, and grasp opportunities.

To establish this, the organizers of Home Furnishing China 2014 have created activities such as building a boutique cafe in the outdoor hall N6B and inviting designers to create an exhibition space for products, advocating a focus on display and displaying them in real life.

During September 10-14th, Home Furnishing China 2014 will present a brand new image and brand positioning, including enriching the category of exhibits, recuing high-quality overseas exhibitors, and organizing relative events. The organizer is due to bring a refreshing outlook to all exhibitors and buyers in order to truly understand the meaning of the 2014 slogan "Participating in Shanghai, Sharing International Resource."

Pre-Registration is open, visit furnishing.furniture-china.cn to win free tickets!

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