SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman, Ignacio M. Llorente

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Sony Electronics Announces The Latest In Fuel Technology

Sony Power Food: Fuel Yourself And Your Gadgets On The Go

SAN DIEGO, April 1, 2014 /PRNewswire/ -- Sony Electronics, the leader in innovation, announced the latest in fuel gadgets, Sony Power Food, a new way to keep your Sony gadgets charged anytime, anywhere without being constrained by traditional power sources. Now, the same types of fuel you use to power yourself – cake, cereal and energy bars – can be used to power your favorite electronics without hassle.

Sony Power Food.

In today's world, our lives typically revolve around two things: connectivity and portability. However, being constrained by traditional power sources such as wall socket chargers and solar energy don't provide the flexibility needed for today's plethora of portable devices coupled with the average on-the-go lifestyle. Always at the forefront of innovation, Sony tasked its engineers and culinary technicians to go where no consumer electronics brand has gone before – creating the first-ever power source that can re-fuel not only your electronics, but you as well. Introducing: Sony Power Food.

Sony has created the Voltaic Enzyme, a conduit that transfers the chemical energy of organic matter into your gadgets, as an innovative way to tap into the amazing energy of food to bring about the next step in electronic evolution. This vital component converts the energy stored in fats and sugars into a usable source of voltage for any device while enhancing the taste of our favorite foods. Sony strives to improve all aspects of the user experience to make sure its products fit seamlessly into everyday life, delivering the very best experiences for consumers. Sony Power Food will offer this next generation solution to keep Sony fans constantly connected.

With Sony Power Food, gone are the days of running out of gadget battery and desperately searching for a power source to charge up your gadget. This specially designed line of food will charge both you and your device no matter where you are.

  • Sony Power Food Cake Mix: Camera about to die while snapping photos at your daughter's birthday party? Power up directly through the birthday cake – Sony Power Food Cake Mix comes in three delicious flavors: Vanilla, Classic Chocolate and Red Velvet.
  • Crunchy Loops Cereal: Forgot to charge overnight and now running late to a meeting? Plug in to your Crunchy Loops cereal while eating breakfast. The same simple sugars that are broken down into energy by this Sony Power Food cereal provide the exciting flavors we all crave to get us going in the morning.
  • Sony Protein Energy Bar: Out hiking and your music is fading? Recharge yourself and your device with Sony's Protein Energy Bar. Each bar contains a daily serving of fiber, protein and charged lithium so you can plug in, chow down and recharge to take on the day.

Sony Power Food reinvents the way we use our gadgets and delivers uncompromising functionality to meet the expectations and needs of today's technologically advanced consumers. With flexible power sources, uncompromising taste and most importantly, the freedom in portability we all deserve, Sony Power Food provides the future of innovation for Sony fans everywhere. All products are available starting today at Sony Stores and grocery stores near you.

For photos and video of the new Sony Power Food visit sony.com/news.

This non-factual news release is issued by Sony Electronics and is an acknowledged spoof press release for April Fool's Day!

Photo - http://photos.prnewswire.com/prnh/20140401/LA94944

SOURCE Sony Electronics

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