SYS-CON MEDIA Authors: Michael Bushong, Newswire, David Smith, Tim Crawford, Kevin Benedict

News Feed Item

WideOrbit Announces More Than 100 Broadcast Stations to Manage Digital and Spot Advertising with WO Traffic – Internet Orders

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce increased adoption of WO Traffic – Internet Orders, the only solution in the industry that allows spot and digital advertising to be managed together in one system, from order entry through to invoicing. Previewed at the 2013 NAB Show in Las Vegas, WO Traffic – Internet Orders is currently live in eight broadcast stations and will expand to more than 100 by yearend.

WO Traffic – Internet Orders is the only linear traffic system that features a two-way integration with Google’s DFP Premium, which enables users to manage both spot and digital advertising orders together in one system. This seamless integration streamlines workflow, eliminates order entry redundancies and provides clients with consolidated orders, contract and invoice summaries, as well as detailed revenue reporting across digital and spot. Enhanced order management provides full visibility into current digital delivery data, and robust reporting tools provide users with in-depth analysis capabilities and roll-up revenue reporting that includes detailed digital ad performance along with spot. To increase its digital capabilities, WideOrbit plans to expand integrations with digital ad servers to include streaming audio, video and mobile specific ad servers.

“Our clients are showing great enthusiasm for WO Traffic – Internet Orders,” said Jean Callahan, Product Development Manager for Digital at WideOrbit. “This is our first step in expanding our product offering to include digital and we look forward to offering our clients a more comprehensive and robust digital solution as we continue to grow the product.”

“Although digital ad spend is still a fraction of broadcast and cable, digital will continue to grow and become more and more important to our clients,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “This year, we’ll invest heavily in building out our digital capabilities and our team as we continue to provide our clients with the best possible solutions to easily, effectively and profitably manage advertising across all media platforms.”

WideOrbit will be providing demonstrations of WO Traffic – Internet Orders and all of its solutions for media companies at the 2014 NAB Show in booths N5129 and N5829 in the North Hall of the Las Vegas Convention Center, April 7-10. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at (O) +1.828.252.8891, (M) +1.828.712.2843, [email protected].

About WideOrbit

WideOrbit ( is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,600 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; and Agawam, MA.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.