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SYS-CON MEDIA Authors: AppDynamics Blog, Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski

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How One Company Differentiates Itself in the Growing Self Storage Industry

BEDFORD, England, April 1, 2014 /PRNewswire/ --

- Unique selling points are required to differentiate self-storage providers in this growing market and Storing.com explain their USP -

With over 400 self-storage providers in the United Kingdom, consumers are spoilt for choice; from large nationwide firms with enormous drive-by warehouses to local family-owned companies. Self-storage is a relatively young industry developed from a few businesses concentrated mostly in the London area in the 1980s which, 30 years later, now extends across the whole country.

This massive expansion of the industry is partly due to the increasing availability and falling cost of warehouse space since the industry first started. During that time consumers' needs for additional space have also grown as storage in the average new home, in particular, is no longer adequate for the average family's needs and as people own more and more things.

The level of growth in the industry has meant that smaller independent self-storage providers have had to look at ways to distinguish their company from larger rivals. One such family-run company, Bedford-based Storing.com, have been able to adapt easily to the changing market. Using their own study to highlight the main issues determining choice of provider, they introduced a free collection service for anyone renting a storage unit for a minimum period of 26 weeks. Information from the UK Self Storage Association shows that self-storage customers typically rent a unit for an average of 38 weeks.

Guy Burridge, Director of Storing.com, explained how the company could implement this change, "Our sister logistics business means we have vehicles delivering daily in London and the surrounding areas so we can offer a high-quality collection and delivery service for our self-storage customers more cost-effectively than the customer hiring a van or using their own vehicle. This takes away the hassle of transporting possessions to the self-storage site and by using our professional two man team the customer has peace of mind knowing that their belongings are taken directly from their home to our site in one of our own vehicles."

This unique innovation focusing on great customer service and good value means that Storing.com can offer self-storage options suitable for personal and business use, including document management and archiving, for families and businesses right across London and the home counties.

For more information about Storing.com's self-storage options visit http://www.storing.com.

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