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SYS-CON MEDIA Authors: Jon McNeill, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

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La Marca Prosecco Continues To Sparkle With New "Mini" Size

The Fastest-Growing Prosecco Brand in the U.S. Introduces New 187mL Bottle

MODESTO, Calif., April 1, 2014 /PRNewswire/ -- Today, La Marca announced its first new size offering since it launched more than 40 years ago – the mini 187mL bottle. Available nationwide, this new, smaller bottle makes it ideal for single servings, summer picnics or even a wedding favor.

"La Marca Prosecco makes any moment sparkle with its versatile style and affordable price," said Julia Nader, Senior Marketing Manager, E&J Gallo. "By offering two sizes of this popular Italian sparkling wine, we're giving consumers multiple ways to enjoy Prosecco whether they pair it with creamy cheeses and salty prosciutto or enjoy a glass simply on its own. Our new mini bottle is the perfect size for life's everyday celebrations or the big occasions!"

Prosecco is quickly becoming America's go-to sparkling wine, and La Marca Prosecco is leading the way as the fastest growing Prosecco in the U.S., with double-digit growth in 20131 .

Crafted in Treviso, the Prosecco capital of Italy, La Marca is refreshing, with elegant bubbles and bright citrus flavors. Founded more than 40 years ago, the La Marca cooperative represents 5,000 local growers in the Veneto region of northern Italy, who grow the expressive Glera grape on Treviso's coveted hillside vineyards along the Piave River. Here, the moderate climate and well-drained clay and chalk soils yield exceptional grapes.

Less yeast and gentle bubbles set La Marca apart from sparkling wines made through the traditional French method. The floral aromatics and crowd-pleasing palate of this Prosecco make it a softer, more delicate alternative to its French counterpart. La Marca's approachable style is the perfect accompaniment for an elegant soiree or an everyday occasion. This is a Prosecco that can go from bridal shower to casual dinner without missing a beat. If fact, you can ask for it by the case at your local retailer for larger parties.

The new 187mL bottle has an estimated retail price of $5. In addition to the 187mL bottle, La Marca is available in traditional 750ml bottles ($17 estimated retail price). Visit the Store Locator at LaMarcaProsecco.com for product availability.

Like La Marca Prosecco on Facebook and visit LaMarcaProcessco.com for more information.

About La Marca

La Marca Prosecco is named for the La Marca Trevigiana zone, located in the heart of Italy's Prosecco region, where its grapes are grown. Founded more than 40 years ago, La Marca joins tradition and innovation, ensuring the highest quality product that's perfect for celebrating any occasion. Prosecco serves as an increasingly popular alternative to typical white wines and is Italy's answer to refreshing, well-made sparkling wine at a reasonable price.

Italian Sparkling Wine, ©2014 La Marca USA, Hayward, CA. All rights reserved. 1. Symphony IRI, 52 weeks ending 1/19/14.

SOURCE La Marca

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