SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Alive Partners with Loblaw Companies to Launch sage, Canada's Newest Natural Health Magazine

VANCOUVER, April 2, 2014 /CNW/ - Alive Publishing Group and Loblaw Companies Limited have joined forces to launch Canada's newest natural health magazine, sage. Beginning with the premiere issue in September 2014, sage will be available free of charge to customers in more than 800 Loblaw locations across Canada.

Published nine times a year, sage is a go-to resource for up-to-date healthy, natural, and sustainable information. Each issue will feature original natural health, lifestyle, and food ideas to inspire readers to make active buying decisions within the natural health category. Initial distribution will be 140,000 each issue.

"We're excited about the opportunity to bring Alive Publishing's 40 years of success in natural health and wellness to Loblaw retail brands," said Ryan Benn, President of Alive Publishing Group. "Alive Publishing's continued success is the result of our unparalleled ability to make complicated natural health information accessible and actionable for everyday readers. We can't wait to bring our commitment to providing preventative natural health knowledge to Loblaw retail brands. A strongly positive impact on their customer's health and wellness is our ultimate goal."

About Alive Publishing Group:
Alive Publishing Group, publisher of alive magazine, alive Interactive, alive Australia, alive Pharmacy, the alive Academy, and many other naturally-focused products, is synonymous with natural health and wellness in Canada and around the world. Located in Richmond, BC, Alive Publishing's brands and products are well known for their actionable information, impactful clarity, and editorial veracity.

As the first choice resource for millions of people who want to participate more actively in natural health and wellness, the Alive Publishing Group works tirelessly to inspire, educate, and empower our readers, partners, and interested stakeholders to participate more actively in natural health and wellness. Alive Publishing is known for its integrity, authenticity, innovation, and caring.

About Loblaw Companies Limited:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise, and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ approximately 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing, and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation, and value of its food offering.

Together, we're proud to introduce sage to our Loblaw readers to empower them to live a healthy, sustainable, and natural lifestyle.


SOURCE Alive Publishing Group Inc.

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