|By PR Newswire||
|April 2, 2014 06:00 AM EDT||
NAPA, Calif., April 2, 2014 /PRNewswire/ -- Delicato Family Vineyards is pleased to announce the appointment of Chris McFerran to Vice President National Accounts, as well as the promotion of veteran Delicato sales leaders Ron Livingston, Matt Mannarino and Patti Barry to role of Division Chain Manager. Working together they will be responsible for regional account teams and maintaining relationships with leading national accounts and distributors across the country.
Reporting directly to Mike Jackson, Senior Vice President National Sales, McFerran will lead the Delicato Family Vineyards National Accounts team to create, implement and execute strategic sales initiatives by integrating consumer insights and category analytics to drive fact-based selling.
McFerran joins Delicato Family Vineyards with more than a decade of sales management experience, including roles with Pernod Ricard, Beam Wine Estates and his most recent post with Treasury Wine Estates as the Director of Sales-Strategic National Accounts where he was responsible for managing a team and driving sales and execution in U.S. regional chain accounts.
"A proven performer in the industry with demonstrated leadership, knowledge of the business and analytical acumen, McFerran is a pivotal addition to our National Accounts senior management team," said Mike Jackson, Senior Vice President National Sales. "In addition to McFerran's appointment, we are equally pleased to acknowledge three of the company's strong performers with promotions to Division Chain Manager roles, reporting directly to McFerran. These promotions include Ron Livingston managing the West, Matt Mannarino overseeing the Central region and Patti Barry leading the East."
The National Accounts team is an integral division of Delicato Family Vineyards, one of the fastest growing wine companies in the country. Up 21 percent in sales with over 500,000 cases of growth in 2013, the National Accounts division of Delicato continues its investment in advancing growth with the Vice President National Accounts and Division Chain Manager appointments, effective April 1.
About Delicato Family Vineyards
Delicato Family Vineyards is a pioneering family-owned California winery founded in 1924. Celebrating 90 years, three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. Delicato Family Vineyards produces and represents wines of the highest quality made in accordance with sustainable winegrowing practices. The Delicato Family Vineyards growing portfolio of nationally distributed brands includes: Gnarly Head, HandCraft Artisan Collection, Noble Vines, Bota Box, Belle Ambiance, Irony, Brazin, Sequin, Fog Head, Massimo, Domino, Twisted, Black Stallion Estate Winery, Wolfgang Puck, La Merika, First Press, Sonoma Hills, and Frusion Wine. For more information visit, DFVwines.com.
SOURCE Delicato Family Vineyards