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SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

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Audible Magic, SportsData Announce Live Broadcast-Synchronized Sports Information Service for Broadcasters, App Developers

Audible Magic, the market leader in automatic content recognition (ACR) solutions, today announced it is bundling its TV content identification and synchronization technology with information services from SportsData, the fastest-growing sports data company in the United States. Available today, these bundled services provide broadcasters and app developers the ability to present play-by-play sports information as events are watched on television.

Audible Magic will demonstrate this synchronized-information solution April 7-10 at the NAB Show in Las Vegas, booth SU10112.

Many broadcasters and app developers already use Audible Magic’s ACR technology to recognize TV content playing on or near a smart device such as a phone, tablet or set-top box. Once a TV show’s audio content is identified, the ACR function also allows apps to present information content synchronized with the events of the program. With the Audible Magic-SportsData Synchronization Bundle, play-by-play statistics and other information can be presented as a game unfolds.

The information synchronization works whether the game is being watched live or viewed from a delayed playback source, such as a DVR or video stream. The bundle can enhance viewing of a wide range of televised sports, including professional and college football, basketball, baseball, hockey, golf, auto racing, horse racing, tennis, and soccer.

In Audible Magic’s demonstration at NAB, a tablet app “listens” over its microphone to a basketball game playing on a nearby TV. The app initially recognizes which game is being watched. Then, as action unfolds, the app displays information about the players and the plays they just executed. The app also displays graphics pinpointing the location of the play just made.

“We anticipate sports broadcasters and app developers applying a great deal of creativity using this bundled service,” said Curt Dowdy, Audible Magic’s vice president of marketing. “With this kind of solution running on mobile apps, set-top boxes and smart TVs, very soon viewers will experience entirely new and compelling ways to interact with their favorite sports and players’ stats.”

“We are thrilled to partner with a leading technology provider like Audible Magic,” said Rob Phythian, CEO of SportsData. “This synchronization service will help companies deliver innovative first and second screen products to meet the real-time information needs of today’s highly engaged sports fans.”

The SportsData Synchronization Service extends Audible Magic’s already robust set of media content identification and information databases. The company also provides hosted content identification and synchronization for live and archived TV shows, live and archived TV advertising, motion pictures and music tracks.

About Audible Magic Audible Magic provides technologies that make media devices, apps and networks content aware. The company is the trusted leader in digital fingerprinting techniques that recognize audio and video content in all forms across radio and television broadcasts, Internet streams, cable and satellite transmissions, and stored digital files, and on consumer devices such as smart TVs, set-top boxes, smart phones, tablets, and other appliances. Since its founding in 1999, the company has been awarded more than 25 patents in the U.S. and in Europe. Currently Audible Magic has more than 200 customers and partners in technology, entertainment and media, including CBS, CBC, Dailymotion, Discovery, Disney, Ensequence, EMI, Facebook, Fox, Intel, Metacafe, NBCUniversal, Sony, Soundcloud, Univision, Universal Music, Verizon, Viacom, Vimeo, and Warner Music.

About SportsData Founded in 2010, SportsData is the fastest-growing sports data provider in the U.S. With a veteran technology team and over 100 data entry analysts, SportsData captures live play-by-play, scoring, and statistical data, and delivers that information in real-time to a wide range of companies in the media, technology, and sports industries for use in web, mobile, and second screen applications. As a subsidiary of Sportradar, the leading, worldwide premium partner for the sports betting and media industry, SportsData provides sports coverage for 40+ sports, 800+ leagues, and 200,000+ annual events.

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