|By Business Wire||
|April 2, 2014 09:21 AM EDT||
AOL (NYSE:AOL) today announced that global marketing veteran Kim Kadlec is joining the company as Head of Relationship Management. She will focus on building strategic distribution partnerships with leading, large-scale organizations to strengthen and grow the audience for AOL’s content, brands, and platforms around the world. She joins AOL from Johnson & Johnson, where she most recently was the Worldwide Vice President, Global Marketing Group.
Kim Kadlec Joins AOL To Lead Global Partnerships (Photo: Business Wire)
In this newly created role, based in New York, she will report both to Tim Armstrong, AOL Chairman and CEO, and Susan Lyne, CEO of AOL’s Brand Group.
"Kim's a globally recognized partnership expert and leader and we have first-hand knowledge of her innovative work,” said Armstrong. “AOL is in a position to become the best partnership company in our industry and Kim will lead that effort for AOL to partner with the most important companies in the world."
“I have had the chance to get to know Tim, Susan and the AOL management team and have seen AOL’s strategy at work around video, mobile, content syndication and programmatic,” said Kadlec. “There is a big opportunity to engineer collaborative distribution relationships that will help this company keep growing. I am excited to be a part of AOL’s continued transformation.”
“AOL has a highly desirable and diverse set of assets and has built strong positions in key categories,” said Lyne. “Kim's role will enable us to most effectively leverage those global content and technology assets to diversify our distribution mix and amplify our traffic.”
AOL has had unique visitor growth on its properties and revenue growth for six consecutive quarters.
Kadlec has a track record of building brands on a global scale, and navigating the shift by advertisers into digital media. As a leader in the industry, she introduced an updated version of the “4 P’s” of marketing – a longstanding pillar for the industry – purpose, presence, proximity and partnership.
She has been with J&J for the past eight years steering the company’s global media practice. She’s been focused on innovation, content and technology as a way to determine optimal media investment strategies.
Previously, she was Vice President, Branded Entertainment with NBC Universal, where she launched the company’s first division dedicated to integrating brand storytelling into TV programming. She has held senior roles with Fox Entertainment Group and with media agencies Universal McCann and Zenith Media.
Kadlec is a member of the Business Advisory Council for the Farmer School of Business at Miami University (Ohio), and sits on the Boards of the American Advertising Federation, the Association of National Advertisers and DoSomething.org. She has been recognized throughout her career for excellence by organizations such as AdAge and the Advertising Education Foundation.
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.