|By Business Wire||
|April 2, 2014 10:17 AM EDT||
For the third consecutive year, C Spire has been named one of the top business technology innovators in the U.S. by InformationWeek.
C Spire executives learned about the ranking during an awards program Tuesday night during the 26th annual InformationWeek Conference in Las Vegas. The company’s Information Technology and Analytics teams were recognized for implementing PULSE, a proprietary in-house business analytics platform. Last year, C Spire’s PERCS customer loyalty rewards program was honored and in 2012 the company’s customer relationship management system and middleware was featured in the rankings.
C Spire placed 35th overall on the annual list, which was narrowed this year from 500 to a more elite 100 companies and organizations nationwide. The Ridgeland-based telecommunications and technology services company was the top-ranked telecommunications provider in the U.S. on the list, ahead of Comcast and Verizon, and the only Mississippi firm to receive honors. Last year, C Spire placed 160th on the annual list and in 2012 the company placed 49th overall and ranked the best among all U.S. wireless communications providers.
InformationWeek Elite 100, the most prestigious business technology ranking, identifies and honors the nation’s most innovative users of information technology with its annual ranking. Each year, 100 companies and projects across the U.S. are selected for the honor. Unique among corporate rankings, the listing spotlights the power of business technology innovation.
“Our IT, analytics, project and business teams worked closely together to develop, enhance and expand PULSE, our integrated, multi-channel platform that uses predictive analytics and customer data to provide personalized recommendations,” said Carla Lewis, senior vice president of IT for C Spire. “We’re honored and proud to appear once again on this prestigious list for development of an in-house platform using several state-of-the-art technologies.”
Lewis said using data to offer personalized recommendations is enabling C Spire to differentiate its products and services with customers. “As we continue to grow and bring more personal services and offers to our customers, we need to employ a nimble and scalable approach to information technology. This recognition shows that our teams are continuing to embrace technology, innovation and best practices so we can use data to provide a better overall customer experience.”
PULSE has helped C Spire achieve significant improvements in customer acquisition and retention. Since implementing the system in 2013, the company has increased the rate that current customers activate new lines of service by 70 percent and used predictive retention models to maintain one of the industry’s lowest customer churn rates.
InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual Elite100 listing and also tracks the technology, investments, strategies and results of some of America’s best-known companies.
“The digital business movement is a force CIOs can’t ignore. Just as Amazon.com transformed the retail industry, Netflix changed the face of movie distribution and Orbitz and others reinvented travel planning, new digital companies, technologies and business models will shake up a range of other industries, from healthcare to manufacturing to higher education,” said InformationWeek Editor in Chief Rob Preston. “Digital businesses are adept at using the web in conjunction with mobile, social, analytics and other technologies to not only boost sales, but also change their relationships with customers. The 2014 InformationWeek Elite 100 highlights companies that are leading this digital business revolution, redefining business models and reshaping industries.”
For more details on the InformationWeek Elite 100, visit www.informationweek.com/elite100.
About C Spire
C Spire is a diversified telecommunications and technology services company that provides world-class, customer-inspired wireless communications, 1 Gigabit consumer Internet access as well as a full suite of Internet, wireless and Internet and data services for businesses. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire.
For more than 30 years, InformationWeek has provided millions of IT executives worldwide with the insight and perspective they need to leverage the business value of technology. InformationWeek provides CIOs and IT executives with commentary, analysis and research through its thriving online community, digital issues, webcasts, proprietary research and live, in-person events. InformationWeek’s award-winning editorial coverage can be found at www.informationweek.com. InformationWeek is produced by UBM Tech, a global media business that brings together the world’s technology industry through live events and online properties. UBM Tech is a global media business that brings together the world’s technology communities through live events, online properties and custom services. UBM Tech’s community-focused approach provides its users and clients with expertly curated research, education, training, community advocacy, user-generated content and peer-to-peer engagement opportunities that serve the Electronics, Security, Enterprise IT and Communications, Network Infrastructure and Applications, Game and App Developers, and Tech Marketing communities. UBM Tech’s brands include Black Hat, DesignCon, EE Times, Enterprise Connect, Game Developers Conference (GDC), HDI, and Interop. Create, a UBM Tech full range marketing services division, includes custom events, content marketing solutions, community development and demand generation programs based on its content and technology market expertise. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion. For more information, go to http://tech.ubm.com.