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Leading mobile phone accessories distributor announces new company name

LONDON, April 2, 2014 /PRNewswire-iReach/ -- The accessory distributor, formerly known as Slick Distributions Ltd, announced today that they will be operating under a new name and branding, Syntiga Ltd from the 2nd of April 2014. The move signifies a refocused business and marketing strategy for the company, after more than a decade in business.

(Photo: http://photos.prnewswire.com/prnh/20140402/MN96543)

Owner and Managing Director, Harpreet Singh, said:
"We are very excited about the change of direction of our new branding. We believe the name Syntiga is not only better suited to represent who we are today, but is also symbolic of the future, as the company enters a new chapter in its story.

"I founded Slick Distribution in 2002 whilst still at university, and the name was of its time and is part of its history. But today, 12 years later, we are Syntiga; a name that reflects the company's future direction, putting established brands at the centre of its growth strategy.

"The company has enjoyed year-on-year growth since we launched in 2002. We have been successful, achieving this consistent growth – even in tough economic times – because of our speed to market, and the fact that we stay ahead of the curve and respond quickly to business challenges. In this marketplace, it is imperative to know when change is due and to embrace it.

"We are very excited about the new energy that a brand refresh brings, and believe that the name Syntiga will add even more impetus to our growth plans."

At the same time, the company unveiled new logos for the company, along with a redesigned website www.syntiga.com. The company's other details remain unchanged.

Commercial Director, Ushmi Shah, who has been with the company for 8 years, says:

"This new name and identity is reflective of the fact that we are restructuring our business to help ensure we meet our future objectives, by making the most of our capabilities.

"We have already created partnerships to offer our customers, ranges from established brands such as Sonivo, BMW and Guess licensed cases, renowned world adaptor specialist SKROSS. We will also continue to develop our own in-house brand, Orzly, which will showcase our vast and varied product range."

www.syntiga.com

-ENDS-

Notes to Editors:

About Syntiga -

  • Syntiga Ltd was founded as Slick Distribution Ltd in 2002 by Harpreet Singh (33).

  • Syntiga Ltd is a rapidly growing International distributor of smartphone, tablet and other media device accessories.

• With a range of over 8,000 lines, Syntiga's products have been sold in high street stores such as HMV and WH Smiths. More recently they have signed a distribution deal with Carphone Warehouse as well. It also supplies other independents, online retailers, and wholesale businesses around the world.

• Syntiga is a privately owned UK company, with its headquarters based in Watford and international offices in the Far East and USA.

Media Contact: Janet Narroway, Syntiga Ltd, 01923 230669, [email protected]

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