SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Kelly Osbourne Unveils Latest Snacking Must-Have - WHEAT THINS Popped

WHEAT THINS and Kelly Osbourne to Host a City-Wide Snack Break in New York's Times Square on April 9th

EAST HANOVER, N.J., April 3, 2014 /PRNewswire/ -- WHEAT THINS Popped, the new munchable, poppable chip from the beloved WHEAT THINS brand, makes its red carpet debut in the hands of none other than Kelly Osbourne.  The arbiter of fashion, style and wholesome living, Osbourne, a longtime WHEAT THINS fan, who continues to maintain her amazing lifestyle transformation, is the perfect fit to unveil the brand's first-ever popped chip.  Osbourne's must-have snack, WHEAT THINS Popped, is made with whole grain and is available in three varieties - Sea Salt, Sour Cream & Onion and Spicy Cheddar, adding a bit of flavor to the afternoon snack break.

WHEAT THINS Popped logo

On April 9th, 2014, Kelly Osbourne will join WHEAT THINS to celebrate the launch of WHEAT THINS Popped in New York City.  Visible from blocks away, an interactive WHEAT THINS Popped sculpture made from over 400 balloons will stop individuals in their tracks.  Beginning at 1:30pm EST, fans across the world will have the opportunity to pop the balloons by tweeting using the hashtag #PoppedWheatThins.  After 90 minutes of balloon popping has concluded, at 3pm EST, the snacking hour, WHEAT THINS Popped will invite New Yorkers and visitors alike to take part in the ultimate snack break in the heart of Times Square to officially celebrate the newest addition to the WHEAT THINS family.    

Beyond hosting the launch event in Times Square, Kelly is excited to have found a wholesome snack that fits into her new lifestyle.  She can't wait to share her philosophy and personal tips on how she has been able to maintain a balanced lifestyle and how WHEAT THINS Popped allows her to do it without compromising snacking enjoyment

"I'm thrilled to be partnering with WHEAT THINS, a brand I have enjoyed my entire life, to help launch its newest snack, WHEAT THINS Popped.   I'm not a fan of what's considered 'diet food;' I prefer to eat sensibly.  When I started focusing on living better, I realized that you should never give up the things you love - it's about balance and making smart decisions. So WHEAT THINS Popped fits nicely into my life, fitness routine and Chanel purse (in a little plastic bag, of course)," said Kelly Osbourne.

"As a respected trendsetter who has recently undergone an amazing lifestyle transformation, we think Kelly Osbourne is perfect to inspire our fans to embrace WHEAT THINS Popped and make it their go-to wholesome snack," said Deepti Shrivastava, Senior Brand Manager WHEAT THINS, Mondelez International.

Boasting 10 delicious grams of whole grain per 30 gram serving, WHEAT THINS Popped is an ideal option for those interested in mindful snacking with 120-130 calories per 26 chip (30g) serving, depending on the variety.  WHEAT THINS Popped is currently rolling out nationwide, at a suggested retail price of $3.69 per package.  For additional information follow @WheatThins on Twitter and on Facebook at www.Facebook.com/WheatThins

About Mondelez International

Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational

Logo - http://photos.prnewswire.com/prnh/20140403/NY97292LOGO

SOURCE Mondelez International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...