SYS-CON MEDIA Authors: Liz McMillan, Kevin Benedict, Gilad Parann-Nissany

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Acquisio to Power Local Search Marketing for Sensis, Australia's Yellow Pages Publisher

Leading performance media platform expands local footprint with signing of Australian-based integrated search and digital marketing solutions agency

MONTREAL, April 3, 2014 /PRNewswire/ -- Acquisio, which provides digital marketers with a performance media platform that enables them to optimize the results of their search, mobile and display marketing programs, announced today that Australian Yellow Pages Publisher, Sensis, will be using the Acquisio platform to scale their local paid search offering.

Sensis is one of the largest Google Partners in Australia, helping small and medium businesses (SMBs) achieve their online marketing goals in a simple and affordable way.

The Acquisio platform will help Sensis:

  • Generate better results for their clients by optimizing how much is paid for each click in order to maximize the number of leads sent to each client
  • Deliver better performance reports. Sensis' salespeople can present reports in face-to-face meetings on a tablet or computer as well as schedule them to be sent by email or published online
  • Ensure best practices are upheld by embedding Sensis workflows into the Acquisio workbench
  • Dramatically improve reporting undertaken by account managers, enabling staff to focus more on delivering insights and servicing customers, and
  • Implement a 2-way link to Sensis systems to automatically setup or modify campaigns and budgets, and to send relevant Acquisio data into Sensis' back-office system.

"Sensis is the largest Digital Marketing Services provider to SMBs in Australia, and Acquisio is proud to have been selected to help this great company deliver the kinds of results their customers expect from a paid search provider, " said Martin Le Sauteur, CEO of Acquisio. "It's exciting that Sensis will be taking advantage of Acquisio technology to make Australian SMBs more successful by securing more leads than ever possible before at a much better cost per lead."

"We selected Acquisio because of their proven ability to deliver both a flexible and a scalable solution," said Kelly Brough, Executive General Manager at Sensis. "Our customers deserve to have the best possible results, even if their budgets are limited. Acquisio allows us to provide our SMB customers with the kind of results that were previously available only to large advertisers."

About Sensis

Sensis helps Australians find, buy and sell. Our integrated network of local search and digital marketing solutions delivers real, measurable business leads to Australian businesses. Sensis' multichannel network includes Yellow Pages®, White Pages®, Whereis® digital mapping solutions, TrueLocal and request-for-quote service, Quotify. This increasingly diverse network spans print, online, mobile, iPhone, iPad, Android, and satellite navigation, and information can also be shared from online to mobile and social networking sites. Sensis helps ensure our advertisers are found by more customers than ever by managing their presence across a growing number of advertising platforms including search engines like Google, Bing and Yahoo!.

About Acquisio

Acquisio provides digital marketers with a performance media platform that enables them to optimize the results of their search, social, mobile, and display marketing programs with speed, accuracy, and efficiency, and with full control over every aspect of their online marketing initiatives.

With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike. Clients include WPP, Omnicom, IPG and Publicis; as well as performance media companies Bertelsmann, Cossette, iProspect, Isobar, NetBooster, PhD, and Yellow Pages Group.

The company is based in Montreal, Quebec with offices in Seattle, New York City, and London. For more information, visit www.acquisio.com.

SOURCE Acquisio

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