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Pica8 Executive Sees 2014 as Big Year to Demonstrate Value From SDN

At a forum held today for institutional investors, private company executives and technologists, Steve Garrison, vice president of marketing at Pica8, told attendees that he anticipates that cloud providers and web services companies will spend the next year working to develop proof of concepts in order to demonstrate that software defined networking (SDN) consistently helps drive down costs to support necessary scaling and provide the necessary agility to better provision real-time application services in response to customer demands.

Speaking on a Software Defined Networking panel at the 4th Annual Tech Transformation Summit hosted by Wells Fargo Securities in San Francisco, Garrison said, “Even as more and more companies recognize the potential that SDN has to help them respond to ever-changing application requirements, the market has reached a point where it needs to see tangible concepts that will get them across the finish line.” Garrison continued, “The companies that can articulate how to help others show those SDN concepts will be the ones that advance this beyond a technology concept and more toward a discussion and deployment that bests leverages existing capital investments to help lower overall costs.”

About Pica8, Inc.

Since 2009, Pica8 has been transforming the data center by providing the world’s first open switching system, which can be personalized to fit any application environment. A pioneer in the software-defined networking (SDN) revolution, Pica8’s PicOS™, its externally programmable switching operating system runs on commodity, bare-metal switches made by ODM partners to provide the ultimate in cost savings. In a single package, costs are slashed, and customization for the data center becomes a promise fulfilled. Pica8 is a global company headquartered in Palo Alto, California. For more information, visit

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