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SYS-CON MEDIA Authors: Leon Fayer, Ruxit Blog, Carmen Gonzalez, Kevin Jackson, Peter Silva

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Revolutionary Sprint Framily Plan Available at Best Buy April 4

On April 4, customers will be able to sign up for the Sprint (NYSE: S) FramilySM Plan at Best Buy locations nationwide, in addition to Sprint stores, Sprint third-party dealer locations and online at Sprint.com. Customers at Best Buy will be able to take advantage of the savings when adding new lines to a Framily group and get unlimited talk, text and 1GB of data for as little as $25 per month per line. In addition, from April 4 through April 13, customers at Best Buy signing up for Sprint Framily who purchase a wireless phone through Sprint Easy PaySM will be eligible to receive a $100 Best Buy gift card*.

“The Sprint Framily plan represents the fact that the American family has changed,” said Jeff Hallock, Sprint chief marketing officer. “’Family’ now includes everyone important to you, including friends, neighbors and relatives. We are excited to bring this incredible value to our customers through our launch of the Sprint Framily Plan in Best Buy stores across the nation.”

How it Works

The Sprint Framily Plan is available to new and existing customers. The more people added to the group, up to 10 phone lines, the greater the savings for everyone on the plan. Because each account can be billed separately, customers can invite friends, family and others to join their Framily.

For one line of service, new Sprint customers pay $55 per month per line for unlimited talk, text and 1GB of data. For each additional new Sprint customer who joins the Framily group, the cost per person goes down $5 a month up to a maximum monthly discount of $30 per line. Build a group of at least seven people and everyone gets unlimited talk, text and 1GB of data for $25 per month per line (pricing excludes taxes and surcharges).

All members of the group can customize their plan to meet their unique needs. For only $20 per month per line, Framily members can buy up to unlimited data and get a new phone every year. Plan members can share the savings, without the hassle of sharing a bill. Each account can be billed separately. Unlimited features are while on the Sprint network.

New Customers

To participate, customers simply purchase an eligible wireless phone at full retail price or through the Sprint Easy PaySM program and pay in 24 monthly payments. Customers also can activate an existing Sprint phone.

New customers will be given a unique Framily ID, at which point they can invite friends, family and others outside of Sprint to join their group. Or, new customers can easily join an existing Sprint Framily group within 14 days of account activation. Once the Framily Group is established anyone in the group can invite new members.

Existing Customers

The Sprint Framily Plan is available to current customers. When current customers move to the Sprint Framily Plan they can create a new group with any phone lines on their account and invite friends to join Sprint and be a part of their Framily plan. However, existing Sprint accounts cannot be combined into one Framily plan unless both accounts are owned by the same person.

The price of the Framily Plan for customers currently on a plan with a discounted phone is an additional $15 per month per line for service until the customer’s line is upgrade eligible. For a limited time, Sprint will waive the $15 per month to move to the Sprint Framily Plan for customers who purchased a discounted phone before Jan. 10, 2014, and are not upgrade eligible.

*The Best Buy gift card requires 14 days of active service and will be sent via email to eligible customers approximately 30 days after activation. Eligible customers are those signing up for Sprint Framily Plan who purchase an eligible wireless phone through Sprint Easy PaySM.

About Sprint

Sprint (NYSE: S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 55 million customers at the end of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. Sprint has been named to the Dow Jones Sustainability Index (DSJI) North America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

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