|By Marketwired .||
|April 3, 2014 06:07 PM EDT||
DALLAS, TX -- (Marketwired) -- 04/03/14 -- Koeppel Direct has released a new infographic highlighting the findings of a Nielsen study that examines TV viewers' use of tablets and smart phones. The infographic asks the question, "Is your agency connecting the dots between second screens?" and goes on to highlight various statistics found in the study. These figures include the fact that an estimated 76% of tablet owners use them while watching TV, whereas some 63% of smartphone owners are estimated to do the same according to Nielsen.
Other sections of the infographic highlight the fact that second screen users are employing them to buy a product that is advertised on TV, engage in social networking, and purchase coupons/deals related to television programs. "The evidence suggests that these second screen usage trends are only increasing," remarked the agency's President, Peter Koeppel, "Our infographic is designed to communicate the statistics in a fun and visually compelling way, and to highlight the fact that Koeppel Direct is committed to tracking consumer behavior from one screen to another."
About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com or telephone 972-732-6110.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2560034
Dec. 25, 2014 04:00 PM EST Reads: 1,772
Dec. 25, 2014 04:00 PM EST Reads: 1,049
Dec. 25, 2014 02:00 PM EST Reads: 2,446
Dec. 25, 2014 12:30 PM EST Reads: 1,825
Dec. 25, 2014 11:00 AM EST Reads: 1,727
Dec. 25, 2014 11:00 AM EST Reads: 1,964
Dec. 25, 2014 11:00 AM EST Reads: 2,196
Dec. 25, 2014 11:00 AM EST Reads: 1,877
Dec. 25, 2014 11:00 AM EST Reads: 2,037
Dec. 25, 2014 10:45 AM EST Reads: 1,648
Dec. 25, 2014 10:15 AM EST Reads: 2,232
Dec. 25, 2014 09:45 AM EST Reads: 1,562
Dec. 25, 2014 09:00 AM EST Reads: 7,107
Dec. 25, 2014 09:00 AM EST Reads: 2,565
Dec. 25, 2014 09:00 AM EST Reads: 1,381