|By ACN Newswire||
|April 4, 2014 04:12 AM EDT||
Singapore, Apr 4, 2014 - (ACN Newswire) - The APAC Effie celebrated the winners of the 2014 Awards at its Awards Gala on April 3, presenting a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes. The Awards Gala, held at Conrad Centennial Singapore and attended by some 170 guests, ended on a high note with the announcement of the Agency of the Year and Agency Network of the Year Awards.
56 entries have emerged as winners from amongst finalists from 16 countries, proving to be the most effective marketing campaigns in the region. Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners.
Also announced at the Awards Gala were the APAC Effie 2014 Agency of the Year and Agency Network of the Year Awards. Colenso BBDO/Proximity New Zealand was awarded Agency of the Year Awards, with Lowe Lintas & Partners Mumbai and Whybin\TBWA Sydney following closely in the second and third positions respectively.
BBDO Worldwide was named the Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region. In the running were Ogilvy & Mather and Lowe & Partners.
Amidst the celebration in marketing effectiveness, the Awards Gala was also filled with joy and laughter brought by Pam Oei, a veteran actor and comedian who was the host and entertainer for the evening.
"We were impressed by the volume of outstanding entries from the region. The strong participation from the industry is extremely encouraging for our first year," commented Connie Chan, the 2014 Awards Chairman. "The Effies represents excellence in marketing effectiveness and winning this highly-coveted award is not easy. Huge congratulations to all winners for the great work!"
APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Said Anthony Kang, Chairman of CAAAA and Chairman of the APAC Effie Committee, "Effie Awards is a global symbol of marketing effectiveness and winning an APAC Effie is a huge testament that the work is one of the best in the region. It is more than just another great idea as it delivers outstanding results."
The Gold, Silver, Bronze winners and Finalists will be included in the Effie Effectiveness Index (http://www.effieindex.com), a global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
The full winners list can be viewed at the APAC Effie website - http://www.apaceffie.com.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.
About The Confederation of Asian Advertising Agency Associations (CAAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
Source: APAC Effie Awards
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