|By Business Wire||
|April 4, 2014 07:00 AM EDT||
DataCandy, a North American leader in customer loyalty programs, gift card platforms and shopper engagement technologies, is on a mission to educate retailers in the Quebec region regarding the valuable benefits of investing in a loyalty program. The new initiative led by Daniel Mainville, Vice President and General Manager of the Quebec Region for DataCandy, will utilize industry research and best practices to demonstrate why leveraging customer data and shopping patterns through a loyalty and gift card program provides a competitive advantage in the crowded Quebec marketplace.
“There is a strong need for retailers in Quebec to better understand the benefits and competitive advantages that can be gained from a strong loyalty or gift card program and how to justify the investment,” says Daniel Mainville of DataCandy. “Retailers I speak with seem to have no understanding of their best customers. Once a retailer knows what makes their customer tick, they can develop strategic promotions and allocate marketing dollars much more effectively to target the right segmentation of customers.”
On April 19, DataCandy will debut its complementary, educational webinar series known as the DataCandy Classroom for Quebec retailers looking to gather fact-based insights about managing a successful loyalty reward program. DataCandy has an outstanding track record for implementing loyalty and gift card best practices and proven methodologies for Quebec retailers, including DeSerres, Ultramar, BMR and St-Hubert. The new webinar series paired with Mainville’s 20 years of consulting and technology experience enables DataCandy to further support retailers on the process and benefits of developing and launching a loyalty program.
According to Mainville, there is a strong misconception among Quebec retailers that implementing a loyalty or gift card program is a manual, tedious and complicated process that outweighs the benefits. Many retailers also believe they lack the resources to successfully manage and maintain a loyalty program that will produce a strong return on investment.
“Advances in loyalty technology have both simplified and automated the consumer engagement processes,” says Mainville. “Retailers have the ability to personalize campaigns quickly and capitalize on data from social media platforms to gain a better understanding of their best customers.” Mainville continued, “The fact is, a loyalty platform is much more cost-effective in increasing overall revenues considering a retailer will spend up to 10 times more to acquire a new customer then it does to engage with an existing customer.”
DataCandy’s simple-to-use, yet highly sophisticated software platform enables retailers to obtain real-time, SKU-based customer and product level information. By tapping into the data generated from in-store and online purchase decisions, as well as opinions shared on social media outlets, Quebec retailers will have the tools and insights needed to increase basket size, store visits and measure lift on promotional activities.
“As a thought leader and loyalty advocate based in Quebec, we want to help Quebec retailers expand their business and increase their top line revenue,” says Mainville. “We believe retailers want to truly understand how to analyze and act upon customer data so they have can make more personalized and strategic investments towards customer engagement and retention.”
Prior to joining DataCandy, Mainville served as the Executive Vice President at Courteau Mainville Management Inc. advising Canadian businesses on SaaS software development and implementation. During his four year tenure as Vice President at Nexxlink Technologies/Bell Business Solutions, Mainville successfully increased the company’s profitability. Mainville has also held influential leadership positions at Informatech Inc. and Samson Bélair & Associates Quebec.
To learn more about the DataCandy Classroom or register for the complementary April 19th webinar titled “Key Forces Shaping Loyalty in 2014,” click here.
DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 2,000 locations across Canada and the United States. The company’s MS2 technology platform has achieved global demand for its ability to obtain the real-time customer and product level data needed to generate targeted promotions. MS2 is simple interface, scalable for growth, secure for financial transactions and provides omni-channel capabilities. To learn how unwrapping customer insights can drive customer relationships, email [email protected], call 514-903-DATA or visit www.datacandy.com.