SYS-CON MEDIA Authors: Greg Ness, Elizabeth White, Glenn Rossman, Pat Romanski, Cynthia Dunlop

News Feed Item

Something new, something blue: Mattamy Homes unveils new logo

Refreshed image speaks to both past and future of leading North American homebuilder

OAKVILLE, ON, April 4, 2014 /PRNewswire/ - Mattamy Homes has unveiled a new logo to represent the 35-year-old homebuilding company. The new logo is a more contemporary and unique symbol for Mattamy, designed to refresh its visual representation while continuing to build on a strong brand presence and reputation.

(LOGO: http://photos.prnewswire.com/prnh/20140404/TO800)

The previous logo has been in use since the mid-1990s, when Mattamy's business was focused for the most part on single-family homes and communities in the Greater Toronto Area. Nearly 20 years later, Mattamy now builds multiple product types across North America. The new logo better reflects an expanded scope of product offering and markets, now and in the future.

"Mattamy's current logo has served the company very well since its creation," says Peter Gilgan, Mattamy's Founder & CEO. "However, as we prepare for the company's next 35 years and as we embark on a significant growth strategy, it was clear that the logo was in need of updating. We wanted to develop something that was a more modern reflection of our product and of our customer mindset, and that spoke to all various markets in which we operate, and will operate."

From a design standpoint, the goal was a refreshed visual identity with a modern look that would appeal to Mattamy's varied and growing customer base, while still keeping the logo recognizably "Mattamy". The three elements of font, colour and shape were refreshed. "Our new logo is memorable, engaging, simple, and speaks to both our company's enduring past and bright future," says Laura Di Paolo, Mattamy's Senior Vice-President, Corporate Marketing. "We're all very proud of our history and legacy, as represented by the previous logo, and the refresh was an opportunity to reaffirm Mattamy's vision and brand story. Our logo has changed, but what we stand for as a company hasn't."

About Mattamy Homes
Mattamy Homes is Canada's largest new home builder, with operations across Canada and the United States. Mattamy has built more than 60,000 homes in hundreds of communities across North America. In Canada, those communities stretch across the Greater Toronto Area, as well as in Ottawa, Calgary and Edmonton, while in the United States, the company is represented in six metropolitan areas: Minneapolis, Charlotte, Phoenix, Jacksonville, Orlando and Tampa-Sarasota. Visit www.mattamyhomes.com for more information.

SOURCE Mattamy Homes Limited

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Serena Software will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Serena Software supports DevOps and Continuous Delivery by providing application deployment automation and software release management solutions to replace slow and error-prone manual processes. 2,500...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "th...
SYS-CON Events announced today that Grid Dynamics, the leading provider of scalable eCommerce technology solutions, will exhibit at DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Grid Dynamics is a leading provider of open, scalable, next-generation commerce technology solutions for Tier 1 retail. Grid Dynamics h...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public clou...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and ...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industr...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. ...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / ...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validati...