SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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Piksel Unveils Its "Palette" Framework for Futureproofing the Evolution of OTT

New SOA to Drive Fast, Flexible Virtualization of IP-Video Infrastructure With Minimal Disruption to Legacy Systems

NEW YORK, NY -- (Marketwired) -- 04/05/14 -- Piksel, a global provider of video monetization software and services, today introduced the Piksel Palette -- a new services-oriented architecture (SOA) for the agile delivery of SaaS-based video applications. From ingest to play-out, the Piksel Palette ensures that media companies can quickly and reliably evolve existing systems and adapt to changes in the market.

"We've been a company of firsts in the online video space since before it was called the cloud. And over the last decade we've been an instrumental part of building several of the world's leading OTT services -- including SkyGo and 4oD in the UK, OSN Play in the Middle East, and AT&T U-Verse here in the USA," said Kevin Joyce, Piksel's Chief Commercial Officer.

"But those heady days of being first-to-market with an over-the-top video service are, for the most part, over in established markets. What's most important to content owners and aggregators today is evolving and future-proofing their legacy systems so that they can affordably and reliably keep pace with new innovations, devices, and customer requirements. No one wants to 'rip and replace' at this stage of the game -- what's needed is to build on what you already have with sensible levels of new investment. The Piksel Palette is designed to do exactly that," Mr. Joyce said.

The Piksel Palette is comprised of a suite of independent, modular cloud-based services with standard APIs for integration with leading third-party vendors and popular applications. With focus on ingest and play-out integrations, the new Piksel SOA will cover user experience elements like discovery, personalization, social interactivity, and unified player applications; as well as core back-end solutions for content management and delivery to connected devices, cloud encoding, digital rights management, user analytics, and managed services.

"The main benefit of the Piksel Palette model is to allow simultaneous use and easy mutual data exchange between applications and vendors without additional programming or heavy integration fees for updating functionality or making changes to the service," explained Mark Portu, Piksel's Chief Product Officer. "We believe that this will give operators the greatest combination of time to market, best of breed services, lowest operating costs, and a selection of business models that best fits their short- and long-term business objectives."

Piksel will be showcasing customer implementations -- including Liberty Global's Horizon.TV, BSkyB's SkyGo service, OSN Play and Channel 4's 4oD; as well as partner integrations with Civolution, ExMachina and Marlin DRM, that leverage the Piksel Palette SOA at The National Association of Broadcasters Show in Las Vegas, April 7-10, booth SU8905.

For more information visit piksel.com/nab2014

About Piksel

We help the world's leading brands maximize their reach and return with video.

Comprised of a global team of "Televisionaries," Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.

Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas, serving more than 1,600 clients in over 50 countries.

Follow the company on Twitter at www.twitter.com/piksel

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Piksel Media Contact:
Tarley Jordan
Marketing and Communications Manager
T: +1 (646) 801 4695
E: Email Contact

TallGrass PR for Piksel:
John Lee
T: +1 (917) 653 3444
E: Email Contact

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