SYS-CON MEDIA Authors: Adine Deford, Cynthia Dunlop, Harry Trott, Xenia von Wedel, Peter Silva

News Feed Item

Turf TV increases market share in 2013 and returns £45m to horse racing

Turf TV today announces another year of market growth and significantly increased returns to British horse racing, demonstrating the continuing importance of quality horse racing to betting shops. It enters 2014 licensing more than 50% of all British horse racing fixtures.

Turf TV provides racing pictures to almost all the UK’s betting shops from 34 of the best British racecourses, including Aintree, Ascot, Cheltenham and York as well as from premier tracks in the United States including Santa Anita Park, Gulfstream Park and Pimlico Race Course.

2013 Highlights

  • Highest number of Turf TV subscribers ever, with more than 98% of the 10,450 British and Irish LBO market taking the service at the end of 2013.
  • Turf TV made payments of £45m to its 34 racecourses, with these payments representing more than 65% of all revenue generated by the business. This is a significant addition to the projected £76.6m contributed to all British racing via the 52nd Levy Scheme for 2013/14.
  • New long-term deals with Coral, Ladbrokes and William Hill came into force, which together represent more than 70% of the British market.
  • Independent bookmakers continue to sign up to Turf TV - the last large independent, Chisholm Bookmakers, with 48 licensed betting offices, committed to Turf TV in January 2013.
  • Ongoing product and content development to attract customers and drive revenues. In June 2013 Turf TV entered an agreement with the Stronach Group to provide quality US racing, specifically packaged for the UK market, and started broadcasting 5 nights a week from September 2013 (showing circa 14 races per evening).

Strong start to 2014

  • In January Turf TV signed an exclusive supply deal with William Hill for US horse racing coverage which precipitated a move to broadcasting US racing 7 nights a week – Turf TV is now broadcasting 10.30am -10.00pm every day.
  • For the first time, in 2014 Turf TV will carry over 50% of all UK fixtures, broadcasting 90% of all British Group and Graded races, including most of the key festival races from the UK’s leading racecourses.
  • In March Turf TV secured a long term deal with BetFred, which means over 85% of the LBO market is contracted to Turf TV until at least March 2018, which is the end of the current media rights cycle.

Simon Ellen, Chairman of Turf TV, said:

“Turf TV has driven significant growth since it entered the market in 2007 and has successfully consolidated its position, helping to ensure that quality horse racing remains at the heart of the British LBO.

“Against a challenging backdrop, Turf TV has developed both a strong product offering and established market share. We have also significantly increased the returns to racing, which the Turf TV Directors expect will increase in 2014. With the security of long-term deals with all our major customers, combined with new and innovative content offerings such as US racing, we are well-positioned going forward.”

Adrian Ford, Managing Director of Turf TV, said:

“This has been another year of significant achievement for Turf TV, reflected in our strong performance. British racing continues to be the most popular over-the-counter product in British LBOs and our high quality content has proved popular with our customers and punters alike. In keeping with this commitment to quality, in June we were delighted to enter an agreement with the Stronach Group to provide US racing coverage from more than 20 of the top US tracks.

“We begin 2014 in an excellent position, broadcasting 90% of all British Group and Graded races and, with the addition of US racing and following our deal with William Hill, broadcasting seven days a week, morning till night.”

Notes to Editors

Turf TV is the brand name of Amalgamated Racing Limited (AMRAC) which owns the live broadcast rights for 34 of the UK’s leading racecourses. AMRAC is a joint venture company owned 50-50 by Racecourse Media Services Limited and Timeweave Ltd. Turf TV provides TV pictures and data to betting shops in the UK and Ireland and broadcasts 90% of all British Group and Graded races, including most of the key festival races from racecourses such as Ascot, Newbury, York, Sandown Park, Cheltenham and Epsom. Turf TV has racecourse media rights agreements through to 2018 and long term contracts with major bookmakers in the UK and Ireland. In June 2013, Turf TV announced the agreement with The Stronach Group in the US, to bring the highest quality US racing to the UK betting shop market, specifically packaged for the UK market.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!