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SYS-CON MEDIA Authors: Elizabeth White, Joe Pruitt, Carmen Gonzalez, Liz McMillan, Kevin Jackson

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Eisai Launches New Energy Drink "Joma"

"Cast a Spell of Happiness"

Tokyo, Apr 7, 2014 - (JCN Newswire) - Eisai Co., Ltd. (Headquarters: Tokyo, President & CEO: Haruo Naito, "Eisai") announced that it launched its new energy drink, Joma, in Japan today, April 7.
With the slogan "Cast a spell of happiness", Joma is an energy drink designed to conjure up the image ofa witch, whose powers transcend human abilities. The product's name, when read backwards, is the Japanese word for "witch" (majo), and the package's design is the image of a dark red can being held by a witch's hand, enhancing the impact of the product.

Joma is a carbonated energy drink classified by the Japanese Ministry of Health, Labour and Welfare as a Food with Nutrient Function Claims (Vitamin B6) that contains arginine, ginseng extract, guarana extract and caffeine in addition to the B vitamins that the Chocola BB brand is well-known for. With its ginger base, Joma is easy to drink with a refreshing after-taste, and has a reduced calorie count of only 33 kcal per bottle. It is for people who want to lift their spirits and display even greater potential than usual.

Through the launch of this new product, Joma, Eisai continues to respond to the diverse needs of consumers, and increase benefits to an ever-growing number of people in Japan.

For more information on Joma, please visit the product site: http://jomajoma.com

About Eisai

Eisai Co., Ltd. (TSE: 4523; ADR: ESALY) is a research-based human health care (hhc) company that discovers, develops and markets products throughout the world. Eisai focuses its efforts in three therapeutic areas: integrative neuroscience, including neurology and psychiatric medicines; integrative oncology, which encompasses oncotherapy and supportive-care treatments; and vascular/immunological reaction. Through a global network of research facilities, manufacturing sites and marketing subsidiaries, Eisai actively participates in all aspects of the worldwide healthcare system. For more information about Eisai Co., Ltd., please visit www.eisai.com.



Source: Eisai

Contact:
Public Relations Department,
Eisai Co., Ltd.
+81-3-3817-5120


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