SYS-CON MEDIA Authors: Srinivasan Sundara Rajan, Pat Romanski, Elizabeth White, Yeshim Deniz, Andreas Grabner

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Deluxe Entertainment Selects DataDirect Networks to Accelerate High Resolution Workloads, Solve Business Continuity and Digital Collaboration Challenges

Deluxe Deploys DDN WOS Object Storage for its Post Production Workflow to Enable Highly Available, Massively Scalable and Cost-Effective Active Archive Platform

LAS VEGAS, April 7, 2014 /PRNewswire/ -- 2014 NAB Show, Booth #SL8016

News Facts

  • Deluxe Creative Services has deployed DataDirect Networks (DDN) WOS® object storage to address the massive storage and seamless sharing of digital content requirements critical to the filmmaking process, anywhere in the world.
  • Faced with exponential data growth and a need to better manage the delivery demands of its feature-film workload, Deluxe sought an improved storage architecture that would relieve pressure on its expensive tier-one SAN, reduce reliance on LTO tape, and scale more easily across its global footprint.
  • Following a full and competitive evaluation, Deluxe Creative Services met this challenge by deploying DDN WOS global object storage that ensures the maximum performance and data availability needed to meet fast turnarounds and rigorous project demands of the post-production and actively accessed archive workflow from around the globe.
  • Deluxe Creative Services, through its respective Company 3, EFILM, Method Studios, and Beast brands, has played an important role in many acclaimed films, including the 2014 Oscar winner for Best Picture, "12 Years a Slave," and other box-office hits, such as "Captain Phillips," "Wolverine" and "Rush."
  • A multi-site post-production house with offices in Los Angeles, New York, London, Atlanta, Chicago, Detroit, Vancouver and various other sites, Deluxe Creative Services operates a 24x7 business with remote teams working together to address all aspects of post-production. Ensuring fast turnaround of digital content by automating workflows throughout the post-production lifecycle is key to delivering content whenever and wherever it's needed.
  • With one of the largest pools of colorists and visual effects specialists in the industry, Deluxe feature films produce 300-500 TBs of raw camera masters with up to 50 MBs per frame, depending on format – image, color and sound – all of which doubles in size with 3D shows, increasing frame rates and ultra high-definition resolution.
  • To meet these rigorous environment demands, DDN delivers an integrated active archive solution for migrating, preserving and accessing billions of files containing rich media content in partnership with ASG Software Solutions, using WOS object storage with ObjectAssure™ erasure coding and ASG-Digital Archiving (ADA).  Deluxe benefits from this solution with improved uptime and data availability but with significantly less overhead cost than traditional disk storage platforms.
DataDirect Networks (DDN) is the world leader in massively scalable storage.

Tweet this: Deluxe deploys @DDN_limitless WOS for active archive of post-production workflow #WOSdoesit http://bit.ly/1gSJ2gN

DDN's 'Pure' Object Architecture Optimized for Geographically Distributed Workforce

  • The fully integrated DDN and ASG solution is based on ADA, a High Performance File Archiving Software solution for large data volumes, and WOS distributed object-based storage technology. The WOS-ADA solution leverages ADA archiving and data movement capabilities in conjunction with the WOS high-scale storage capabilities, high performance read/write abilities, efficient disk utilization and geographic replication.
  • Upon rethinking its storage architecture, Deluxe is implementing eight WOS nodes with a total of 720 TBs of storage and an ADA archiving platform powered by four data movers; the company expects to scale beyond six petabytes in order to keep pace with ongoing expansion and project demands.
  • To deliver storage performance that rivals Deluxe's SAN yet scales globally, DDN architected the WOS solution without an underlying file system. This architecture enables Deluxe Creative Services to achieve performance that matches its tier-one storage yet expands easily across its geographically distributed environment to meet the needs of its remote teams.
  • As WOS nodes are deployed around the globe, a boost in productivity is being experienced at each location because finding content now is much easier and requires less effort.
  • An additional benefit of WOS is increased data reliability as the platform offers a choice of data protection capabilities through ObjectAssure™, which provides local, replicated and globally distributed erasure coding to safeguard data with very high durability and availability at multiple locations. Since Deluxe teams need to quickly access content and turn content rapidly, having a disaster recovery copy that they can replicate selectively gives the company an active DR site for an extra level of protection and higher workflow efficiency.

Supporting Quotes

Phil Mendelson, CTO of Deluxe Creative Services

  • "DDN and ASG offer the best technology in their respective fields, so we're confident our integrated solution will represent the best-of-breed in active archiving and fast data movement. As we roll out the deployment, we'll bring all the elements together in a cohesive ecosystem."
  • "We're getting great throughput on our WOS platform. Bandwidth rivals what we get on a tier-one SAN but at a much lower total cost of ownership."
  • "We're under a lot of pressure to turn materials around rapidly, so we need maximum uptime and data availability. WOS provides a disaster recovery copy that we can replicate selectively, giving us an active DR site for an extra level of protection."
  • We're always expanding, so we expect to see WOS grow to 6 PBS pretty quickly. DDN is helping us build a model that is as effective as SAN storage but far more economical and scalable—I believe object storage is the future of network storage."

Supporting Resources

  • Read the Deluxe case study
  • More on DDN WOS Global Object Storage
  • Read Gartner's view on DDN WOS
  • Read IDC's view on DDN WOS
  • Read about DDN and ASG's partnership
  • More DDN customers deploy WOS Object Storage

Get Involved

About Deluxe

Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world's most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.

With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com.

About DataDirect Networks

DataDirect Networks (DDN) is the world leader in massively scalable storage. Our data storage and processing solutions and professional services enable content-rich and high growth IT environments to achieve the highest levels of systems scalability, efficiency and simplicity. DDN enables enterprises to extract value and deliver business results from their information. Our customers include the world's leading online content and social networking providers, high performance cloud and grid computing, life sciences, media production, and security and intelligence organizations. Deployed in thousands of mission critical environments worldwide, DDN's solutions have been designed, engineered and proven in the world's most scalable data centers to ensure competitive business advantage for today's information powered enterprise. For more information, go to www.ddn.com or call 1-800-837-2298.

©2014 All rights reserved. DDN and WOS are trademarks owned by DataDirect Networks. All other trademarks are the property of their respective owners.

DDN Media Contact:
Dani Kenison
Sr. Director, Global Corporate Communications
Email: [email protected]
Work: 408-990-2658

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