Click here to close now.

SYS-CON MEDIA Authors: Aria Blog, Pat Romanski, Elizabeth White, Peter Silva, Glenn Rossman

News Feed Item

Famous Brands Appoints Kimberly Aylward General Manager of Direct-to-Consumer Gifting at Mrs. Fields Cookies

Newly Created Position to Oversee E-Commerce Sales and Brand Marketing Efforts

BROOMFIELD, Colo., April 7, 2014 /PRNewswire/ -- Famous Brands International ("Famous Brands"), the parent company of TCBY Yogurt and Mrs. Fields Cookies ("Mrs. Fields"), today announced that it has appointed Kimberly Aylward to the newly created position of General Manager of Direct-to-Consumer Gifting at Mrs. Fields, where she will oversee e-commerce sales and brand marketing efforts. Ms. Aylward has been serving as a Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012, a leading national specialty retailer for women and tweens.

"We are thrilled to welcome Kimberly to the team at Mrs. Fields," said Neal Courtney, Chief Executive Officer of Famous Brands. "Kimberly is a proven leader in e-commerce and marketing and has years of experience in brand advancement, cross-channel synergy, web merchandizing and strategic planning. Over the past several years, e-commerce sales have been an area of solid growth at Mrs. Fields and with the addition of Kimberly, we are confident that we can take Mrs. Fields to a whole new level by enhancing our brand presence online while maintaining a customer focused culture."

"I am excited to be joining the Mrs. Fields team," said Ms. Aylward. "Mrs. Fields has committed itself to expanding its e-commerce business and I look forward to playing a key leadership role in championing these strategic initiatives. I am eager to build upon Mrs. Fields' established brand name and further the Company's strong momentum over the past several years."

"We are pleased to add Kimberly to the team at Mrs. Fields," said James J. Zenni, Chairman of Famous Brands. "Throughout her impressive career, Kimberly has established herself as an innovator and visionary with the ability to effectively reach customers online and oversee the development of new business initiatives. Mrs. Fields plans to roll out several exciting new campaigns for 2014, including the creation of a new website and expansion of online product offerings. With Kimberly's solid track record and leadership skills, Mrs. Fields is poised to expand its online branding and continue its strong growth."

Famous Brands is a portfolio company of Z Capital Partners, L.L.C., a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management.

About Kimberly Aylward
Ms. Aylward previously served as Vice President of E-Commerce for Ascena Retail Group, Inc. since 2012. During her time at Ascena Retail Group, Ms. Aylward oversaw Catherines Brand's digital marketing, merchandising, creative, operations, web analytics and inventory planning. From 2009 until 2012, Ms. Aylward served as Director of E-Commerce at Charming Shoppes, Inc., where she was instrumental in developing the universal web platform for Lane Bryant, Fashion Bug and Catherines. She transformed Catherines.com's online presence and drove consistently high earnings and sales. From 1997 to 2008, Ms. Aylward held numerous positions of increasing responsibility at Garnet Hill, Inc., including Public Relations Manager, Director of HSN Business Development and Director of Web Merchandising and IAC Cross-Brand Business Development. During her time at Garnet Hill, Ms. Aylward played a critical role in expanding the catalog and web businesses as well as building the Garnet Hill brand in North America and Japan. Prior to Garnet Hill, Ms. Aylward spent nearly a decade in Japan working as a journalist covering economics and technology. Ms. Aylward has also been a TED (Technology, Entertainment and Design) Fellow.  

About Famous Brands

About Mrs. Fields™:

Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.comhttps://www.facebook.com/mrsfieldscookies or follow us @MrsFields.

About TCBY™:

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Z Capital Partners

Z Capital Partners, L.L.C. ("Z Capital") is a leading private equity firm with approximately $1.5 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations.

Z Capital's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East.  For more information, please visit www.zcap.net.

Contacts 
Joele Frank, Wilkinson Brimmer Katcher
Jonathan Keehner/ Gabrielle Miller
212-355-4449

SOURCE Famous Brands International

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities. In his session at @ThingsExpo, Gary Hall, Chief Technology Officer, Federal Defense at Cisco S...
The Internet of Things (IoT) is causing data centers to become radically decentralized and atomized within a new paradigm known as “fog computing.” To support IoT applications, such as connected cars and smart grids, data centers' core functions will be decentralized out to the network's edges and endpoints (aka “fogs”). As this trend takes hold, Big Data analytics platforms will focus on high-volume log analysis (aka “logs”) and rely heavily on cognitive-computing algorithms (aka “cogs”) to mak...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...