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SYS-CON MEDIA Authors: Elizabeth White, Joe Pruitt, Carmen Gonzalez, Liz McMillan, Kevin Jackson

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U.S. Cellular Announces New Simple Connect No Contract Plans and a Retail Installment Option for Purchase of New Devices

For a Limited Time, Company Also Is Paying Off Your Old Contract

CHICAGO, IL--(Marketwired - April 07, 2014) - U.S. Cellular (NYSE: USM) has launched new No Contract plans for customers with unlimited data, voice and messaging on the latest phones starting at $40 per month. These new offerings, called Simple Connect plans, are ideal for customers who want unlimited usage on the latest devices and the freedom and simplicity of a no contract plan. A variety of 4G LTE and 3G Android and Apple devices are available with these plans, and currently nearly 90 percent of U.S. Cellular customers are covered by a 4G LTE network.

In addition, U.S. Cellular is allowing customers to purchase a new device for $0 down on Simple Connect plans as well as the company's Shared Data plans, now named Shared Connect plans. Customers then make monthly payments towards the cost of the device on their wireless bill.

"At U.S. Cellular, we want to give our customers a best-in-class network along with the plans and devices that give them access to the experiences that make their lives better," said Grant Leech, vice president of brand marketing for U.S. Cellular. "These new offerings are designed to give customers freedom and flexibility to choose the right plan for their needs."

For $50 per month on a Simple Connect plan, smartphone customers get unlimited voice, messaging and data with 500MB of the data being high-speed. Data is slowed after the 500MB are used but remains unlimited. For $60 per month, customers get unlimited voice, messaging and data with 2GB of the data being high-speed. Customers looking for a basic phone can pay $40 per month for unlimited voice, messaging and data. Simple Connect plan customers can choose to pay up front for their device and month to month services, or finance their device and receive a bill for financing and service.

With the new Retail Installment Contract option, U.S. Cellular customers on Shared Connect or Simple Connect plans can now pay tax on the device at the point of sale ($0 down payment), and then make 24 monthly device payments that are conveniently added to their wireless bill. Customers can also pay off the full balance of their new device anytime they want.

To help kick off the launch of these new offerings, for a limited time, U.S. Cellular is paying off customers' old contracts, up to $350 per line, when they switch to a Shared Connect plan and choose the Retail Installment Contract . Anyone who ports their number from another carrier and sends in their final bill with the early termination fee on it will receive a prepaid debit card for that amount.

U.S. Cellular, in partnership with King Street Wireless, offers 4G LTE service to nearly 90 percent of its customers. Customers who choose a Shared Connect plan from U.S. Cellular receive a valuable rewards program that recognizes customer loyalty and a network that covers them wherever they want to go.

New Retail Installment Contract and credit approval required. Financing terms are zero down, zero APR; 24 monthly payments. 4G LTE not available in all areas. See uscellular.com/4G for detailed coverage info. 4G LTE service is provided in partnership with King Street Wireless. LTE is a trademark of ETSI. Additional terms, conditions and charges may apply. See uscellular.com for details.

About King Street Wireless, L.P.

King Street Wireless, L.P. currently holds 700 MHz wireless spectrum in 27 states and is partnering with Chicago-based U.S. Cellular to deliver high-speed 4G LTE service to U.S. Cellular's customers in several of the carrier's markets. King Street Wireless is headquartered in Alexandria, Virginia where it is recognized for its involvement in its community both through its economic development and philanthropic efforts. To learn more about King Street Wireless, visit www.kingstreetwireless.com.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, nearly 90 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

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