|By Business Wire||
|April 7, 2014 12:03 PM EDT||
Information Resources, Inc.
Sandy Krueger, Executive and Practice Leader, Information Resources, Inc. (IRI)
Larry Levin, Executive Vice President and Practice Leader, IRI
In a 45-minute keynote address at the National Frozen & Refrigerated Foods Association (NFRA) Executive Conference, IRI’s Sandy Krueger and Larry Levin will present, “Driving Growth through Greater Innovation and Activation.” They will discuss the strengths and opportunities that dairy and frozen aisles represent in the overall shopping experience, as well as key characteristics of shoppers who are disproportionately investing in both categories.
|The dairy and frozen food aisles are critical shopping destinations for many consumers. By taking a look at the overall 2013 performance of the dairy and frozen food categories, and examining the most successful new product innovations in these departments, Krueger and Levin will highlight the key trends driving growth for these aisles. Session attendees will begin homing in on which channels are driving disproportionate growth year-after-year for the dairy and frozen categories.|
|Attendees will also learn how to best connect with a key group of shoppers who continue to over-deliver their fair share of the categories’ growth. Additionally, they will explain how innovation—even in stagnant categories—can still play a major role in driving excitement.|
Tuesday, April 8, 2014 from 8:45 a.m. to 9:30 a.m. MST
|Tempe Mission Palms Hotel & Conference Center|
IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.
Move your business forward at iriworldwide.com.
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