SYS-CON MEDIA Authors: Adrian Bridgwater, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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StayinFront Selected by Flatout, Inc. to Help Optimize Retail Execution

SaaS-Based Mobile Consumer Goods Solution to Help Standardize and Streamline Sales Processes for Growing Company

FAIRFIELD, NJ -- (Marketwired) -- 04/07/14 -- Premium flatbread maker, Flatout Inc., has selected StayinFront TouchCG® as its mobile retail execution platform. StayinFront TouchCG will be used to increase the efficiency and effectiveness of the company's field sales teams. The solution will be deployed on Windows 8 tablets across Flatout's sales and merchandising teams nationwide.

StayinFront TouchCG will enable Flatout to move beyond simple data collection and order taking to a more comprehensive approach to proactive, in-store selling. The advanced mobile field force technology is also backed by StayinFront's comprehensive suite of management tools, integrated analytics and KPIs.

Recently named an "Editors' Pick" by Consumer Goods Technology (CGT) Magazine, StayinFront continues to be the vendor of choice among consumer goods companies that recognize the benefits of StayinFront's innovative approach to retail execution and in-store selling. The company's mobile consumer goods application helps organizations standardize sales processes, streamline retail execution, and monitor and measure field performance.

Robert Kidd, Vice President of Field Sales, added, "As we enter the next phase of growth for Flatout, we need a technology solution that will increase efficiency for the company, enable our sales teams to be more productive in stores, and sell more strategically."

"We are pleased to have the opportunity to partner with Flatout," said Ken Arbadji, Vice President of North American Sales at StayinFront. "We are confident that StayinFront TouchCG will enable Flatout sales reps do more in each store -- identify opportunities and enhance customer relationships."

About Flatout
Flatout is an established healthy, premium brand of distinctive flatbreads and other related flatbread products sold under the Flatout Brand through retail grocery, mass market, club store and other channels. The company's innovative, branded and patented products provide a healthy alternative to traditional breads and are applicable to a wide variety of unique and convenient culinary uses such as sandwich wraps, hamburger rolls, pinwheels, flatbread pizza and quesadillas. For more information, visit flatoutbread.com

About StayinFront
StayinFront is a global provider of on-demand mobile sales force effectiveness and customer relationship management solutions. StayinFront has been chosen by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 75 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the UK, Ireland, India, Australia, Singapore and New Zealand. For details about StayinFront CRM solutions or to experience a demonstration, visit www.stayinfront.com.

StayinFront Contact:

Ken Arbadji
(973) 461-4800
Email Contact
http://stayinfront.com

Media Contact:

Pat Rovner
(973) 461-4800
Email Contact

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