|By Marketwired .||
|April 7, 2014 02:26 PM EDT||
SEATTLE, WA -- (Marketwired) -- 04/07/14 -- Oberto, the nation's leading all natural jerky brand, is pleased to announce its new partnership with Tough Mudder, the world's premier obstacle course series, designed to challenge the toughest of the tough. Oberto, known for its high in protein, all natural beef jerky, is joining the Tough Mudder family to promote the Oberto America's PROtein campaign, which urges consumers to eat well and be active. Oberto will be an experiential partner at all Tough Mudder events in North America with sampling and on-site fan engagements. Additionally, as Mudders complete an on-site fit challenge, Oberto will make donations to Wounded Warrior Project® totaling $100,000.
"Partnering with Tough Mudder is a great opportunity for us to showcase our all natural jerky at events with fans looking to 'Eat Excellent' and 'Be Excellent,'" said Greg Yahn, Vice President of Marketing for Oberto Brands. "The Mudders participating in these events are living active lifestyles, and those who take on the fit challenges are helping raise awareness and funds to support Wounded Warrior Project® -- something that is very important to us here at Oberto."
The alliance between Oberto and Tough Mudder will highlight Oberto's America's PROtein campaign -- a yearlong partnership between Oberto and some of the world's greatest athletes, including Louie Vito, as well as celebrity trainer and nutritionist, Harley Pasternak. As part of the campaign, Oberto and influential athletes will come together to inform fans of the value and role of lean, all natural protein in their daily lives.
"It's great to not only see a brand like Oberto encourage people to be active and eat well but also give generously to non-profits like Wounded Warrior Project®," said Simon Massie-Taylor, Senior Vice President of Partnerships and Brand Adjacencies at Tough Mudder LLC. "Oberto's donation will make a significant impact on the lives touched by Wounded Warrior Project®."
Brea Kratzert, Strategic Partnership Director at Wounded Warrior Project concurred, "Oberto is a terrific match for WWP because we strive to encourage warriors to nurture their minds and bodies, and Oberto's focus on helping consumers maximize their active, healthy lifestyles aligns with our values. We are excited about the awareness Oberto can bring to Wounded Warrior Project® and are grateful for their donation."
Tough Mudder endurance challenges test participants' toughness, fitness, strength, stamina, mental grit and teamwork. It is designed to push people past their physical and mental limitations while additionally working as a team. For more information regarding Tough Mudder events, visit toughmudder.com.
About Oberto Brands
Family owned Oberto Brands, a leader in the meat snacks category, was established in Seattle in 1918 by an Italian immigrant family in pursuit of the American Dream. The Oberto family still remains an integral part of the business, and their hard work and dedication to great tasting products has grown the company from humble beginnings into what is today a national leader in meat snacks. The company is best known for its delicious, all natural, better-for-you jerky that is perfect for active lifestyles. Oberto Brands' products are found primarily in convenience stores, as well as on grocery aisles and club stores throughout the United States and Oberto.com.
About Wounded Warrior Project®
Wounded Warrior Project is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving Wounded Warriors for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP's purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Florida. To get involved and learn more, visit woundedwarriorproject.org.