SYS-CON MEDIA Authors: Daniel Keeney, Xenia von Wedel, Peter Silva, Glenn Rossman, Ava Smith

News Feed Item

ProfNet Experts Available on Social Media for Business, Lead Generation, More

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

NEW YORK, April 7, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to [email protected] with the industries you cover, and we'll add you to the appropriate edition. 

If you are in need of additional experts, you can also submit a query to the hundreds of thousands of experts in our network. You can filter your request by institution type and geographic location to get the most targeted responses. The best part? It's free! Just fill out the query form to get started.

If you have any questions or need assistance with any aspect of ProfNet, please drop us a note at [email protected].

EXPERT ALERTS

  • The Necessity for Social Media in Businesses
  • Creating Online Marketing Campaigns
  • Lead Generation and SEO
  • Utilizing Technology to Improve Businesses
  • Using Technology to Analyze Business Processes
  • Cloud Computing, IT Consulting, Managed IT Services, IT Infrastructure, IT Security
  • The Role of E-Commerce in Wedding Planning
  • Millions Affected by GM Ignition Switch Recalls
  • Energy Boom Supporting Chinese Investment

MEDIA JOBS

  • Reporter, Texas Courts – Law 360 (TX)
  • Metro Producer – The Boston Globe (MA)
  • Senior Editor – CNET en Espanol (CA)

OTHER NEWS & RESOURCES

  • Press Releases: The Most Trusted Form of Company-Generating News
  • Blog Profiles: Social Media and PR
  • Grammar Hammer: Shoulda, Woulda, Coulda

EXPERT ALERTS:

The Necessity for Social Media in Businesses
Marie Alonso
Content and Social Media Strategist
Miles Technologies
"Social media is a mandate for competitive businesses -- not a choice. Social media is not evaporating, it is a communications opportunity to generate leads and build brand awareness. Ignoring content strategy for creating expansive social media messaging is a recipe for disaster."
Alonso is a content strategist and online marketing specialist at Miles Technologies in Moorestown, N.J. A former newspaper reporter and technology editor, she works with businesses to develop content marketing campaigns rich with brand journalism, creative social media and thought leadership content. She is an expert in social media, content marketing, inbound marketing, content strategy, visual content marketing, brand journalism, public relations, blogging, online reputation strategy and management. She is a contributor to the Philadelphia Business Journal, The VAR Guy and SteamFeed, on topics of social media, content marketing, online marketing and social strategies. Links can be provided to content published on these online platforms.
Website: http://www.milestechnologies.com
Expert Contact: [email protected]

Creating Online Marketing Campaigns
Alexis Kumasaka
Online Marketing Expert
Miles Technologies
"Creating online marketing campaigns is a collaborative process with many layers of strategy, from keyword optimization to lead generation tracking. There is no perfect formula -- only the opportunity for a perfect formula."
Kumasaka is Google AdWords Certified and Google Analytics Certified. That means she is amazingly accomplished at creating online marketing programs that generate leads. She manages client accounts and develops comprehensive online marketing strategies based on clients' goals and requirements. She also develops methods to track lead generation and measure effectiveness of marketing efforts, conducting regular calls and meeting with clients to review relevant metrics to best determine future goals. Always with an amazing smile, she works tirelessly to identify opportunities for Miles Technologies to help clients shine with effective email marketing and social media strategies. Plus, she implements SEO tactics that encompass keyword optimization, rich snippets, meta tags, copywriting and inbound/outbound linking strategies -- building lead generation success stories.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Lead Generation and SEO
Sam Binks
Online Marketing Expert
Miles Technologies
"Lead generation is everything -- SEO is the road to everything. It's a road with loads of twist and turns, but with analytics, strategy and planning, it is a road that can lead to great business growth and success."
Binks comes to Miles Technologies from the United Kingdom, where he owned his own successful boutique online marketing business, focused on search engine optimization (SEO) strategies, pay-per-click (PPC) campaigns, link building and custom content generation. She is Google Analytics Certified and an expert in researching and building SEO campaigns focused on ROI. Managing customer relationships dedicated to Google AdWords campaigns, she performs geographic targeting of densely populated locations to increase PPC success rates and has developed strategies that produce results. Highly organized, her ability to generate creative content, build organic links and elevate SEO performance for clients of Miles Technologies is almost the stuff of legends. One thing she really knows about: generating leads.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Utilizing Technology to Improve Businesses
Chris Miles
CEO
Miles Technologies
"Businesses and people can accomplish more by utilizing technology. Business that will thrive are ones that embrace progressive technologies, abandon operating with disparate, diverse systems and utilize comprehensive business operations solutions to operate all aspects of their business in today's mobile world.
Miles is an expert in business technologies including cloud computing, custom software, software development, Web design, business automation, IT infrastructure, online marketing, and digital marketing. He is the founder of Miles Technologies, launched in 1997. Miles Technologies is the Gold Winner of the 2013 Philadelphia Business Journal Best Places to Work. He is a contributor to Score.org and Small Business Trends. Miles is an award-winning entrepreneur and business technologies expert, founder of Miles Technologies (1997) in Moorestown, NJ. He has been featured by CBS Philadelphia, as well as the Philadelphia Inquirer and Philadelphia Business Journal -- plus additional online and print publications -- for his expertise in business technologies.
Blog: http://blog.milestechnologies.com
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

Using Technology to Analyze Business Processes
JP Lessard
President, Business Software Solutions
Miles Technologies
"Each project brings its own set of requirements and most times these requirement are quite complex. The goal is always to ensure that projects are delivered on time and that they meet – and exceed – all customer expectations. This is an intentional process, to define, determine and develop software and web applications that are graphically beautiful and robust with functionality."
Lessard is an exceptional project champion for the clients of Miles Technologies. An integral leader in the development team of the company's cloud-based business management software solution, business by MILES, he has nearly 15 years of experience in information systems, software team management, business analysis and solution design. With extensive expertise in the analysis of businesses processes, he is a strategic force in the management and planning for all software services, including software systems architecture, business process engineering, database design and management, website design, mobile applications, systems integration and more. His ongoing and exemplary leadership of more than 40 software professionals, including business analysts and project managers, results in superior client engagement and customer service. He coordinates the vision of countless business software solutions for clients of Miles Technologies, helping businesses -- and people -- accomplish more by optimizing technology.
Website: http://www.milestechnologies.com        
Media Contact: Marie Alonso, [email protected]

Cloud Computing, IT Consulting, Managed IT Services, IT Infrastructure, IT Security
Dan Carpenter
President, IT Services
Miles Technologies
"Taking advantage of cloud computing can save a business money on hardware, IT staff, energy costs, technical support, software updates and more. Without an in-house data center, for example, companies avoid the hassle of ongoing maintenance for IT equipment and services and can truly focus on the goals and services of the company, itself, not its IT infrastructure."
Carpenter has so many Microsoft, Cisco and CompTIA certifications and professional merits it would take an entire webpage to note them all, but just for a fast look: Microsoft Certified Technology Specialist: Windows Server Application Infrastructure; Microsoft Certified Technology Specialist: Windows Server Network Infrastructure Configuration; Certified Internet Web Professional: CIW Web Foundations Associate; Certified Internet Web Professional: Web Design Specialist; CompTIA Security+ and many more. An MBA with a concentration in information technology, he played no small role in the growth and success of the award-winning business that is Miles Technologies. He researches, develops and creates diverse IT projects for clients and is responsible for all aspects of information technology at Miles Technologies. Working in the field of IT professionally since age 17, he has completed multiple degrees and certifications to ensure clients of Miles Technologies can rest easy knowing their IT is secure, functional and efficient. His executive leadership abilities give him a tremendous edge in overseeing his division of more than 60 IT professionals, including experts in cloud technologies. He is committed to providing clients of Miles Technologies with cutting edge information technology crucial for peak business operations performance. Overseeing the company's legion of IT consultants, he drives around the clock service and support -- keeping thousands of clients up and running.
Website: http://www.milestechnologies.com
Media Contact: Marie Alonso, [email protected]

The Role of E-Commerce in Wedding Planning
Nancy Lee
President
MyRegistry.com
"As technology continues to play a large role in our lives and makes things quicker and easier, newlyweds will continue to tread the fine line between innovation and tradition.  E-commerce continues to play a huge role in wedding planning and will continue in years to come."
Lee is available to discuss the role of e-commerce in wedding planning. You will see from her ProfNet profile that she is extremely media savvy and has been published many times on topics such as gift registries, weddings, baby showers, women in business and overall lifestyle topics.
ProfNet Profile: http://www.profnetconnect.com/nancylee  
Website: http://www.MyRegistry.com 
Media Contact: Allen Cohen, [email protected]

Millions Affected by GM Ignition Switch Recalls
Eugene R. "Gene" Egdorf
Attorney
The Lanier Law Firm in Houston
"The number of vehicles recalled by General Motors over faulty ignition switches has grown by nearly 1 million with the recent announcement of additional model years containing a dangerous defect that causes airbags to malfunction. According to GM, 13 people have been killed in accidents involving faulty ignition switches, and more than 2.5 million GM vehicles are being recalled overall. In the interest of safety, we hope GM owners take heed and get their vehicles repaired as quickly as possible. GM says there are 13 deaths, but we think there may be many more, and GM should be held responsible in a court of law."
Media Contact: Bruce Vincent, [email protected]

Energy Boom Supporting Chinese Investment
Debra Villarreal
Attorney
Thompson & Knight in Dallas
"Joint-venture investments in U.S. energy holdings by Chinese state-owned and private enterprises continue to grow. This trend is motivated in large part by the need for Chinese entities to understand the management techniques and technology of American energy companies. With the U.S. now on track to becoming the world's largest oil and gas producer, and China already the world's largest consumer, such partnerships can be mutually beneficial. China has enormous shale gas reserves, but production has been slow due to a variety of economic and geographic challenges. They recognize the need to learn from and partner with domestic producers, consistent with contractual and governmental restrictions. Meanwhile the infusion of Chinese capital allows U.S. companies to continue exploration and production from our own reserves."
Media Contact: Barry Pound, [email protected]

MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

See more listings here.

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

  • PRESS RELEASES: THE MOST TRUSTED FORM OF COMPANY-GENERATED NEWS. Press releases are the most trusted source of company-generated news, according to a study. Press releases won by a long shot – 33 percent of respondents trust them the most, followed by articles authored by the CEO (16 percent), blog posts by the CEO (4 percent) and advertisements (3 percent): http://prn.to/1gtBa0i
  • BLOG PROFILES: SOCIAL MEDIA & PR. Interested in all things social media? In this week's Blog Profiles, Christine Cube reviews some social media blogs that both interesting and informative. Check them out: http://prn.to/1mDcB6e
  • GRAMMAR HAMMER: SHOULDA, WOULDA, COULDA. "Should, Woulda, Coulda" are contractions for "should have," "would have," and "could have." But there's often confusion with how things sound when you're speaking. Cathy Spicer breaks it down in this week's edition of Grammar Hammer: http://prn.to/P9cVhG

PROFNET is an exclusive service of PR Newswire. To submit a request for experts: http://bit.ly/findexperts  To search the ProfNet Connect experts database: http://www.profnetconnect.com  To contact ProfNet by phone: +1-800-PROFNET, ext. 1  To share a thought on Expert Alerts: [email protected]

SOURCE ProfNet

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
Software-driven innovation is becoming a primary approach to how businesses create and deliver new value to customers. A survey of 400 business and IT executives by the IBM Institute for Business Value showed businesses that are more effective at software delivery are also more profitable than their peers nearly 70 percent of the time (1). DevOps provides a way for businesses to remain competitive, applying lean and agile principles to software development to speed the delivery of software that ...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...