|By PR Newswire||
|April 7, 2014 06:37 PM EDT||
DUBLIN, April 7, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/wzfgwv/social_tv_6th) have announced the addition of the "Social TV, 6th edition: Comprehensive Analysis of the Social TV Market" report to their offering.
In-depth analysis of the Social TV market in a comprehensive report
In the run-up to Twitter's IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV - how television viewers discuss and engage with TV programming and advertising via social networks.
This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.
The rival social networks are continuously launching multiple Social TV initiatives:
- Creating innovative Social TV features for their users
- Developing new business opportunities
- Striking key international partnerships with multiple broadcasters, advertisers and distributors
Twitter's Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.
Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.
Facebook's Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.
Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.
Key Topics Covered:
EXECUTIVE SUMMARY: HAS TWITTER WON THE BATTLE FOR SOCIAL TV?
1. WHY TWITTER HASN'T WON THE BATTLE FOR SOCIAL TV JUST YET
2. TWITTER AND TV
3. FACEBOOK AND TV
4. SOCIAL TV PROVIDERS AS COMPETITORS
CHALLENGES FOR SOCIAL TV
5. BROADCASTERS POSITIONING AGAINST FACEBOOK AND TWITTER
6. CRITIQUES OF SOCIAL TV
7. RISK FACTORS FOR SOCIAL TV
THE TELEVISION INDUSTRY - EXECUTING SOCIAL TV STRATEGIES
8. BROADCASTERS BOOST TV RATINGS AND REVENUE
9. SOCIAL MARKETING OF TV SHOWS AND CHANNELS
10. BROADCASTER APPS AND INTEGRATING SOCIAL TV
11. SPONSORSHIP, WEB ADS AND TRANSACTIONAL REVENUES
12. PRODUCERS ENHANCE TV SHOWS WITH SOCIAL MEDIA
13. PAY-TV OPERATORS: VIDEO CHAT AND SOCIAL RECOMMENDATION
SOCIAL TV ADVERTISING
14. TELEVISION ADVERTISING, TWITTER AND FACEBOOK
15. SOCIAL TV ADVERTISING CAMPAIGNS
SOCIAL TV PROVIDERS
16. COMPANY PROFILES OF SOCIAL TV PROVIDERS
SOCIAL TV RESEARCH AND DATA
APPENDIX I - FACEBOOK AND TWITTER USER NUMBERS COMPARED WITH TV
APPENDIX II - WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV
APPENDIX III - THE EFFECTS OF SOCIAL TV ON TELEVISION VIEWING
APPENDIX IV - SOCIAL TV ACTIVITY ON SECOND SCREENS
- AT&T U-Verse
- Bluefin Labs
- Channel 4
- Cox Communications
- Dijit (NextGuide)
- Discovery Networks
- Dish Network
- Ex Machina
- Fox Broadcasting
- IntoNow (Yahoo)
- Kraft Foods
- Nielsen and NM Incite
- Red Bull
- Turner Broadcasting
- USA Network
- VW Golf
- Verizon FiOS TV
For more information visit http://www.researchandmarkets.com/research/wzfgwv/social_tv_6th
Media Contact: Laura Wood, +353-1-481-1716, [email protected]
SOURCE Research and Markets