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Connell Brothers Named Australian Channel Partner for Kalsec(R) Inc.



Connell Brothers and Kalsec(R) Partnership Expanding in Asia-Pacific to Grow Food Ingredient Business

Sydney, Australia, Apr 8, 2014 - (ACN Newswire) - Connell Brothers Company (CBC), the largest marketer and distributor of specialty chemicals and food ingredients in Asia-Pacific, announced today that it will be the Channel Partner for Kalsec(R) Inc. in the Australia food market, effective May 1, 2014. Kalsec(R) is an international leading innovator and manufacturer of natural spice and herb flavor extracts, natural colors and natural antioxidants for the food and beverage industries.

Featured Kalsec(R) products provided by CBC will include ClearCap(R) Super Soluble Capsicum, HeatSync(R) Heat Systems, Herbalox(R) Rosemary Extracts, Duralox(R) Oxidation Management Systems, and Durabrite(R) Colors.

CBC's team of food specialists and technologists cover all states in Australia and are supported by strong logistics capabilities and a state-of-the-art food applications facility. In other parts of Asia-Pacific, CBC currently serves Kalsec(R) in Malaysia, Singapore, Indonesia, Philippines, Vietnam, Thailand, and India.

"We strategically seek out product technologies that meet key market and dietary trends, including natural, gluten-free, organic, and dietetic needs as well as healthy and functional food ingredients," says Peter Kam, regional director, food ingredients at Connell Brothers. "We are very excited to expand our regional collaboration with Kalsec(R) because their products are in alignment with important market trends and complement the CBC product portfolio."

"CBC's customer relationships and vast experience in the food industry is an ideal complement to the Kalsec(R) range of products," says Paul Filby, executive vice president of global sales and international business for Kalsec(R).

For inquiries, please contact Carol Toft, business manager, Connell Brothers, [email protected]. Tel: +61-3-9545-5905.

About Connell Brothers

Founded in 1895, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and ingredients in Asia-Pacific with a keen focus on technical service, customer support, environmental awareness, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation and warehousing to sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. For more information, please visit www.wilburellis.com.

About Kalsec(R)

Kalsec(R) is the leading global producer of natural spice and herb flavor extracts, natural colors, natural antioxidants, and advanced hop products for the food and beverage industry. For more than 50 years, Kalsec(R) has consistently delivered high-quality, innovative ingredient solutions that make products look better, taste better and last longer. Kalsec(R) is headquartered in Kalamazoo, Michigan, with facilities in the United States, Europe and Asia. For more information, visit www.kalsec.com.

Media Contact:

U.S.
Sandra Gharib
Corporate Communication
Wilbur-Ellis Company
+1-415-772-4036
[email protected]

HONG KONG
Wendy Wong
Connell Brothers
+852 2969 2730
[email protected]

Source: Connell Brothers

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