|By Business Wire||
|April 8, 2014 04:00 AM EDT||
Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically and globally.
With over 15 years ad tech experience, Letscher was most recently Senior Vice President, Client and Product Strategy at Evidon, where he was responsible for driving the sales focus to establish Evidon as the industry’s leading privacy technology player. During his time at Evidon, Aaron delivered significant multi-million dollar tech revenues for the business by securing the company’s key strategic partnerships and integrations.
As the second employee in the business, Letscher was part of the founding team at Right Media, leading business development and helping grow the pioneer of automated trading from ad tech start-up to its acquisition by Yahoo! for $850m in 2007. Following the acquisition Letscher remained with Yahoo! as Senior Director, Business Development.
Letscher has also held business development roles at a host of other ad tech companies, including DoubleClick, and has carried out technology consulting engagements with companies including GfK, the world’s fourth-largest market research organization.
“With wide publisher and network experience, a background in helping develop and grow businesses, and having worked for some of the leading companies in our industry, Aaron has the skills and ability to help drive the future growth of our business” said Denise Colella, CEO at Maxifier. “He is a key addition to Maxifier as we continue to build out a strong, experienced team to develop a scaleable global business.”
“In our industry there has been a distinct lack of investment and innovation by ad tech companies to support the publisher’s direct sales efforts, so Maxifier’s proposition is really appealing to me,” explained Letscher. “The action-orientated nature of the platform – and, critically, the ability to tie investment back to real performance – means the business is in an excellent position to take advantage of the growth opportunities available by addressing publishers’ key challenges. I look forward to being part of this growth and helping to develop the business.”
Maxifier delivers total performance optimization to enable premium publishers and media companies to unlock and maximize the value of their inventory. Supporting a publisher’s premium inventory and the buy-side, Maxifier’s ADMAX technology suite helps increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
ADMAX encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. With offices in the US, UK, Japan and Russia, Maxifier analyses 385 billion impressions annually to optimize over 44,000 campaigns for leading publishers and media companies including Forbes, The Guardian, Bauer Media and Xaxis.
SYS-CON Events announced today that Soha will exhibit at SYS-CON's DevOps Summit New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Soha delivers enterprise-grade application security, on any device, as agile as the cloud. This turnkey, cloud-based service enables customers to solve secure application access and delivery challenges that traditional or virtualized network solutions cannot solve because they are too expensive, inflexible and operational...
Apr. 25, 2015 03:45 PM EDT Reads: 1,664
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Apr. 25, 2015 03:00 PM EDT Reads: 2,846
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable o...
Apr. 25, 2015 03:00 PM EDT Reads: 1,499
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will mee...
Apr. 25, 2015 03:00 PM EDT Reads: 1,906
of cloud, colocation, managed services and disaster recovery solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. TierPoint, LLC, is a leading national provider of information technology and data center services, including cloud, colocation, disaster recovery and managed IT services, with corporate headquarters in St. Louis, MO. TierPoint was formed through the strategic combination of some of t...
Apr. 25, 2015 02:30 PM EDT Reads: 1,648
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Apr. 25, 2015 02:00 PM EDT Reads: 2,491
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of C...
Apr. 25, 2015 02:00 PM EDT Reads: 1,770
Public Cloud IaaS started it's life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in ado...
Apr. 25, 2015 02:00 PM EDT Reads: 1,259
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) ap...
Apr. 25, 2015 02:00 PM EDT Reads: 1,545
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Apr. 25, 2015 01:00 PM EDT Reads: 2,717
ProfitBricks, the provider of painless cloud infrastructure IaaS, today released its SDK for Ruby, written against the company's new RESTful API. The new SDK joins ProfitBricks' previously announced support for the popular multi-cloud open-source Fog project. This new Ruby SDK, which exposes advanced functionality to take advantage of ProfitBricks' simplicity and productivity, aligns with ProfitBricks' mission to provide a painless way to automate infrastructure in the cloud. Ruby is a genera...
Apr. 25, 2015 01:00 PM EDT Reads: 1,043
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Compa...
Apr. 25, 2015 12:30 PM EDT Reads: 2,524
Apr. 25, 2015 12:15 PM EDT Reads: 1,318
ProfitBricks has launched its new DevOps Central and REST API, along with support for three multi-cloud libraries and a Python SDK. This, combined with its already existing SOAP API and its new RESTful API, moves ProfitBricks into a position to better serve the DevOps community and provide the ability to automate cloud infrastructure in a multi-cloud world. Following this momentum, ProfitBricks has also introduced several libraries that enable developers to use their favorite language to code ...
Apr. 25, 2015 12:00 PM EDT Reads: 1,685
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to off...
Apr. 25, 2015 12:00 PM EDT Reads: 1,833