SYS-CON MEDIA Authors: Elizabeth White, Pat Romanski, Esmeralda Swartz, Kevin Jackson, Glenn Rossman

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Seize Opportunities and Reduce Risk Using a B2B Market Attractiveness Evaluation

CHICAGO, ILLINOIS -- (Marketwired) -- 04/08/14 -- Market Research Company Euromonitor International released today a new white paper entitled "B2B Market Attractiveness Evaluation - How to Size Opportunities and Reduce Risk." This white paper demonstrates how companies can monitor their business-to-business (B2B) clients and evaluate industry specific risks.

The B2B sales process is longer and of higher average value with a smaller number of buyers. B2B buyers are quicker to react to changes in the economy with statistics showing that during an economic crisis, B2B purchases drop more severely than personal expenditures. International companies selling products such as raw materials, machinery, transportation or other B2B goods and services must develop a systematic framework serving their medium and long term company strategy. The B2B Market Attractiveness Index is a composite index providing one figure ratings for each B2B market segment using a predefined formula on a large set of data. This rating can be used to evaluate country risks and opportunities.

For example, a company that produces electronic components in eight different countries within five different industries is indirectly being exposed to over 40 different B2B markets with all of these markets vital to the company's success. Utilizing the index will help a company identify opportunities in multiple industries and geographies.

According to Euromonitor International's Head of Industrial Research, Indre Cesniene, "The B2B Market Attractiveness Index is a must have for companies selling into multiple industries or geographies. Using Euromonitor's framework will help businesses evaluate many different markets utilizing a systematic approach."

To read more about Euromonitor's path to purchase model, visit: http://go.euromonitor.com/b2b-market-attractiveness-evaluation-how-to-size-opportunities-reduce-risk.html

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Brazil Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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