Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Pat Romanski, AppDynamics Blog, Roger Strukhoff

News Feed Item

Piramal Enterprises and Merisant Sign an Exclusive Sales & Distribution Partnership for Equal® in India

MUMBAI, India, April 8, 2014 /PRNewswire/ --



Piramal Enterprises Limited ("PEL", NSE: PEL, BSE: 500302) has partnered Merisant India Private limited ("Merisant") for an exclusive sales & distribution partnership in India for its artificial table-top sweetener, Equal®.

     (Logo: http://photos.prnewswire.com/prnh/20130724/629310 )

Equal® is one of the world's best-known artificial sweetener brands, and is number two in India in terms of unit volume sold. The deal enables Merisant to tap into Piramal Enterprises' strong distribution network in India, and allows the Consumer Product Division to expand its offerings in the self-care segment.

Kedar Rajadnye, President & COO, Consumer Products Division, Piramal Enterprises said, "Backed by India's largest field force (1000+), we are delighted to partner with Merisant to offer seamless distribution of Equal® in India. It brings a brand of international repute to our self-care portfolio. We aim to increase Equal®'s reach across the target markets to four times from its current levels within the first year. Equal® enjoys a strong brand presence, and this alliance promises to combine the strengths of both companies for the sole benefit of our consumers."  

Ayan Ghosh, Merisant Group's General Manager for South Asia said, "This strategic alliance with Piramal Enterprises is an important step for us to broaden the reach of Equal® across India. We are leveraging Piramal's excellent infrastructure in sales and distribution, and are confident of building a strong base for Equal®."

Piramal Enterprises' Consumer Products Division will exclusively distribute Equal® across leading chemists and general stores in India. The division has one of India's largest field forces in the industry, covering 485+ towns with population of over 100,000. This gives access to 231,000 retail outlets including 100% of pharmacy and cosmetic outlets in these cities. The division has a unique capability of ensuring the availability of any new product in stores within 21 days of its launch.

In the last 6 months, PEL's Consumer Products Division has acquired also Caladryl from Valeant Pharmaceuticals International, Inc. Both Caladryl and the Equal® partnership arrangement has a strategic fit to PEL's OTC business and will help achieve its ambition to be a top 3 player in India.

About Piramal Enterprises Ltd 

Piramal Enterprises is one of India's largest diversified companies, with a presence in pharmaceutical, financial services and healthcare information management sectors. Piramal Enterprises had consolidated revenues of over $650 million in FY2013. In the pharmaceutical space, PEL is one of the leading custom manufacturing players globally, has presence in the global critical care segment with a portfolio of inhalation and injectible anesthetics and its OTC business is ranked no. 7 in India. PEL is also engaged in drug discovery & research and has a strong pipeline of development products. In the financial services space, PEL has a real estate focused PE fund - Indiareit and a NBFC that is focused on lending to real estate, education & infrastructure sector. PEL's information management business, Decision Resources Group is a leading provider of information-based services to the healthcare industry.

About Consumer Products 

The Consumer Product division is one of the fastest growing players in the Indian Domestic Consumer Healthcare Market. Piramal's OTC business spans over the following segments - Skin Care, Female Health, Vitamins Minerals and Supplements, Analgesics, Antacids, Skin Allergy, Oral Care, Skin Inflammation, Anti-scabies and Kids Wellbeing. The leading brand in the portfolio includes Lacto Calamine range (Moisturizer, Sun-Shield, Reneu), I products (i-pill, i-sure, i-can), Saridon, Supractiv Complete, Polycrol, Tri-active, Itchmosol, Jungle Magic - Perfumes, Banditz, Tetmosol, Caladryl, QuickKool etc. The distribution footprint has been expanded to cover all the 485+ one lakh plus population towns across the country to ensure that the products are available at the nearest Chemist/Cosmetic Outlet on time - in full.

About Merisant & Equal® 

Merisant Company is a global market leader in table-top sweeteners and seeks to make the world a little sweeter, and a little healthier, one serving at a time. The Merisant group manufactures markets and sells its Equal®, Canderel® and Pure Via® international brands and 11 regional brands in over 90 countries. Merisant Company is headquartered in Chicago, Illinois, USA.

Equal is a pioneer in table-top sweeteners, having been launched in the USA in 1982. Equal® is currently available in over 38 countries and has helped millions of consumers lead a more healthy life. Equal is recognized as an acceptable part of a diabetes meal plan by both the American Diabetes Association (ADA) and the Juvenile Diabetes Research Foundation (JDRF). In India, the brand offers a comprehensive range of products that can almost completely replace sugar. Equal is available in India in the form of tablets, powders and sugar-like granules, suitable for consumption with beverages as well as for cooking and baking.

For Media Enquiries, please contact:

PIRAMAL ENTERPRISES LIMITED
Akansha Pradhan / Riddhi Goradia
Corporate Communications
Piramal Group
Contact: +91-22-3351-4082 / 4083
[email protected]
[email protected]

PUBLIC RELATIONS AGENCY
Amita Burmen / Mugdha Joshi
MSL India
Tel: +91-22-3368-0408
Mobile: +91-9833047242 / +91-9820326645
[email protected]
[email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
With worldwide spending on cloud services and infrastructure growing by 23% in 2015 to $118B, it is clear that cloud services are here to stay. Yet, the rate of cloud adoption varies by companies and markets around the world. With thousands of outages and hijacks across the Internet every day, one reason for hesitation is the faith in quality Internet performance. In his session at 16th Cloud Expo, Michael Kane, Senior Manager at Dyn, will explore how Internet performance affects your end-user...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Ar...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, will discus...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
Organizations today are confounded by an avalanche of data that needs to be processed and managed on a daily basis. Through relevant use cases and a thought-provoking dialogue on an organization’s ‘Data to Decisions’ journey, Andrew Clyne, Chief Data Officer at CenturyLink Cognilytics, will reveal in his session at Big Data Expo how your organization can monetize data as a strategic asset. State-of-the-art Big Data and Advanced Analytics capabilities provided as a managed service can enable da...
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner is Product Manager of the Omega DevCloud with KORE Telematics Inc., will discuss the evolving requirements for developers as IoT matures and co...
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers ...
Software Development Solution category in The 2015 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. "We are honored to be recognized as a leader in the software development industry by the Stevie Awards judges," said Steve Brodie, CEO of Electric Cloud. "We introduced ElectricFlow and our Deploy app...
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...