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Indiegogo Aligns Customer Experience with Company Mission Through New Branding and Website Redesign

Indiegogo, the world’s first and largest crowdfunding platform, today unveils an entirely new brand identity, including a new logo and fully redesigned website that is also optimized for computers, tablets and mobile. The updated branding captures the spirit of Indiegogo’s core value propositions of open, global and customer-focused.

In particular, the dynamic logo embraces the customer in a unique and original way. Filled with an image from a prior Indiegogo campaign, the logo represents the company’s mission to work hand-in-hand with campaigners to democratize finance and give people around the world the power to fund what matters to them. To highlight the breadth, depth and reach of its ecosystem, the logo will showcase a different campaign every time the user refreshes the screen.

The redesigned website builds on these visual themes by featuring rich integration of photography, video and success stories. The website also enhances the user experience with upgraded capabilities for exploration and discovery.

The updated, engaging website includes additional features such as the following:

  • A revamped www.Indiegogo.com homepage that makes it easier for funders to find active campaigns that interest them
  • More efficient navigation so campaigners are able to start new campaigns right away
  • Easy-to-access and iterative education tools, such as the Indiegogo Playbook (replacing the Learn Center) and the Indiegogo Blog, that provide key tips for creating successful Indiegogo campaigns
  • Design optimized for desktops, tablets and handheld devices so Indiegogo campaigners and funders will enjoy a consistent site experience at all times

“The world deserves a platform where anyone can fund anything from any device,” said Slava Rubin, CEO of Indiegogo. “Today's milestone advances the user experience globally on Indiegogo and is a major step towards the further personalization and mobilization of our industry.”

“We wanted our new identity to reinforce our commitment to engaging with campaigners and funders alike,” said Shannon Swallow, Head of Marketing Communications. “Our goal is for every aspect of engagement with the Indiegogo brand experience to create a feeling of collaboration and empowerment.”

Today’s announcement follows Indiegogo’s Series B fundraising round of $40 million in January. Indiegogo was founded in 2008 as the first online crowdfunding platform with a commitment to giving the global community access to capital – breaking down barriers in an economic environment that’s structured to withhold that access. To ensure equal opportunity for everyone, Indiegogo does not have an application process or any gatekeepers so as not to restrict the ideas that people around the world want to bring to life or support.

As part of the unveiling of the new brand identity, Indiegogo has created a video featuring past Indiegogo campaigners available for viewing here. The website will begin rolling out today, with all Indiegogo users experiencing the redesigned site within the next two months.

About Indiegogo

Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is an open platform dedicated to democratizing the way people raise funds for any project–creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit www.indiegogo.com and follow us at www.twitter.com/indiegogo and www.facebook.com/indiegogo.

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