|By Business Wire||
|April 8, 2014 09:23 AM EDT||
Symphony Analytics, a division of global innovation and development services company Symphony Teleca Corporation (STC), today launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company’s expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers wherever they may be.
Symphony RAMP addresses the challenges of today’s retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
“The rise of social media, location-based awareness and other technologies are transforming the retail industry,” said Bob Myers, CEO of Sheplers, a leading retailer. “These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers.”
The Symphony RAMP framework helps retailers address common challenges in multi-channel retailing by implementing the following capabilities and techniques:
- Real-time analytics to drive actionable insights and “sense and respond” in-store or at point of sale;
- Segment of One: identifying the consumers and their preferences as soon as they walk in the store and providing a personalized engagement through timely, relevant and personalized offers;
- Smartphone apps to offer customers the ultimate shopping experience;
- Use of location-based technologies to engage shoppers in-store.
“In today’s omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it’s essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time,” said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics. “The Symphony RAMP methodology, which combines the company’s best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point.”
About Symphony Analytics
Symphony Analytics is one of the largest analytics process integrators and a pioneer in decision sciences and modelling services, helping enterprises to integrate predictive analytics directly into key business processes. Its deep domain expertise in core vertical markets, such as retail and brands, financial services and healthcare, and its partnerships across Big Data and Predictive Analytics eco-systems, bring best-in-class services and solutions to its clients. Symphony Analytics is part of Symphony Teleca Corporation, a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. For more information, visit www.symphony-analytics.com.
About Symphony Teleca
Symphony Teleca Corporation, headquartered in Mountain View, Calif., is a global innovation and development services company. The company offers ideation, design, development and managed services to independent software vendors, mobile device and solutions manufacturers and the connected, analytics-driven enterprise. Clients leverage their partnership with Symphony Teleca to deliver innovative SaaS/Cloud enterprise software products, mobile software products and solutions, big data and analytic services and solutions, and enterprise mobility solutions. Symphony Teleca is a fast growing global company with over 6,000 employees in over 32 offices worldwide, including delivery centers in Asia, Australia, Europe and the Americas. To learn more, visit www.symphonyteleca.com.