SYS-CON MEDIA Authors: PR.com Newswire, David Smith, Tim Crawford, Kevin Benedict, Gilad Parann-Nissany

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Sailthru Technology at ACHICA Will Enable 1:1 Personalised Experiences for Customers

ACHICA, the members-only luxury lifestyle store, has entered into a long-term partnership with Sailthru, the leading provider of personalised marketing communications technology. This agreement will enable ACHICA to take full advantage of the Sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer. Sailthru Smart Data™ technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

The deployment of Sailthru technology is part of ACHICA’s wider strategy to drive its core proposition of discovery – encouraging customers to discover new brands, unique products and content through the ACHICA platform, and thereby increasing customer retention, lifetime value and brand loyalty in the process. ACHICA has also adopted Sailthru Advanced Analytics, a sophisticated Business Intelligence tool and part of the Sailthru product offering, which will allow the marketing team to readily identify revenue and retention opportunities based on customer behaviour trends and interactions. This ability to monitor the impact of personalised marketing campaigns, identify gaps in the sales cycle, and then fully automate that process to tailor communications accordingly based on each customer’s unique interests, is giving ecommerce companies like ACHICA a real competitive edge.

The unique product offering from Sailthru will provide ACHICA with extensive personalisation functionality from initial installation; and plans for the partnership indicate that this will be a ‘game-changer’ for the ACHICA brand.

Will Cooper, Co-Founder & Chairman, ACHICA comments, “We pride ourselves in knowing our customers, as a members-only online store it is important for us to truly understand their behaviour so we can provide person-specific, relevant communications. To achieve this, we realised that a strategic shift in our ecommerce business was needed to ensure our customers receive a personalised experience at all stages of engagement. As ACHICA’s product offering continues to expand and increase in range, the technology from Sailthru will allow us to help customers discover fabulous and unique products at amazing prices.”

Neil Capel, Sailthru’s Founder and CEO comments, “ACHICA’s strategy shift in its offering is a clear sign of things to come in the ecommerce sector. We have seen an increased demand for brands to provide a precise personalised customer experience, across all touch-points. ACHICA is a perfect match for our technology; with the ability to provide real-time hyper-targeted content to customers it will enhance the high-level customer experience the brand provides.”

About Sailthru
Sailthru, the leading provider of personalised marketing communications technology, is driving a major shift in how brands engage with their individual customers and optimise their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalised, omnichannel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than three hundred enterprises including Mr & Mrs Smith, Busuu, Delivery Hero, Fab.com, Acumen Brands, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognised for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. For more information, please visit www.sailthru.com.

Disclosure: Sailthru is compliant with the Safe Harbor Framework developed by the United States Department of Commerce and the European Commission and Switzerland. By being certified under the Safe Harbor Framework, Sailthru is allowed to receive personal data from EU countries.

About ACHICA
ACHICA is the leading online members-only luxury lifestyle store, where members enjoy luxury brands combined with excellent value for money. Members can expect to save up to 70% off RRP on leading Home, Lifestyle, Fashion, Food & Drink, Art & Object, Childrenswear & Nursery and Travel through 48 and 72 hour promotions, with many well-known and new exciting brands included. Smart shoppers can be assured of being presented with high quality labels and getting the most value for their money without compromising on style.

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