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SYS-CON MEDIA Authors: Bart Copeland, Andreas Grabner, Liz McMillan, Dana Gardner, Elizabeth White

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Myspace Doubles Down on New Sales Team

Introduces National Sales Team Dedicated to Experiential, Native Advertising Partnerships

LOS ANGELES and NEW YORK, April 8, 2014 /PRNewswire/ -- Myspace today announced the formation of a new sales team focused on selling integrated brand packages to advertisers seeking to connect with young consumers through music. Led by industry veteran D. Scott Karnedy, the unit will be bolstered by newly hired sales executives Jamie Rush, David Goldstein and Hugh Jamieson.  

Under Karnedy's direction, the team will work closely with brand partners to build custom programs that integrate Myspace's various available channels, including native advertising, content partnerships, premium video, events, live streams and targeted email.

"Reaching young consumers is one thing; connecting with them is another. To do this effectively, the approach must be authentic," said D. Scott Karnedy, senior vice president of global sales, Myspace. "Smart marketers are transitioning beyond media buys and sponsorships to more holistic programs that are both true to the brand and relevant to the audience. That's what our team will focus on building for our partners."

From experiential activations to premium content, Myspace's brand packages will leverage the platform's heritage in music while harnessing the power of collective experience and discovery. In its first year post-launch, Myspace partnered with a handful of brands across categories to test various types and levels of integrations, including a mix of content marketing, events and live streams as part of Bud Light's Music First initiative, native advertising and events with Nissan's Make Moves campaign and a branded content series with Levis' Make Your Mark.

Myspace intends to scale its partnerships by creating this specialized team dedicated wholly on tailoring programs based on each brand's specific marketing goals.

About The New National Advertising Sales Team:

D. Scott Karnedy Joins Myspace as Senior Vice President of Global Sales
Located in the New York offices of Myspace, Karnedy oversees creation of innovative marketing solutions across all platforms as well as the development of teams on a global level. Joining Myspace from SnagFilms, where he served as chief revenue officer, Karnedy has proven new media sales organization leadership. Karnedy served as chief sales officer and EVP of Premier Retail Networks, senior vice president of Sales and Marketing Solutions for XM Satellite Radio, senior vice president of National Sales for CBS Radio, vice president – director of sales for Clear Channel, and vice president of sales for AOL. For a decade, Karnedy oversaw national sales for Boston-based Knight Quality Stations as vice president.

Jamie Rush Named Myspace Vice President of Sales
New Yorker Jamie Rush steps into his new role as vice president of sales for Myspace, bringing 20+ years of experience in digital, out-of-home, placed-based TV, broadcast radio and sports sponsorship sales. Rush joins Myspace from IZON Media/PRN, where he was SVP sales and managing director. Rush was also VP national sales for Spectaulars at Van Wagner, EVP and director of sales for Sherwood Outdoor and SVP and general manager for Sporting News Radio. Rush also worked for CBS Radio as WFAN national sales manager, with Evergreen Media as WLUP AM/FM national sales manager in Chicago, and as a national sales account executive for Interep

Vice President David Goldstein Brings Substantial Network, Film, Celebrity Experience to Myspace
Based in Los Angeles, David Goldstein joins Myspace as vice president from Outcast Media, where he oversaw a national team and successfully drove revenue for Outcast Fitness Network with entertainment, CPG, auto, apparel, financial and travel brands. Prior to Outcast, Goldstein served as senior vice president of sales for Brite Media/DigiCast Networks, was vice president of sales for Brand Connections, senior vice president of sales with Premier Retail Networks (PRN), and deeply involved with start-up activities for Channel M. Goldstein created celebrity and athlete-driven events for Fortune 500 companies, as well as providing strategic marketing, sale, and promotional services to independent film productions as president of Shoebox Entertainment. As senior vice president, Motion Picture Group for Walt Disney Pictures and TV, Goldstein created and executed strategic growth plans for studio departments, built strategic alliances, secured partners and worked closely with filmmakers and TV executives to develop, negotiate and close deals for the studio.

Hugh Jamieson Moves to Myspace Sales Director
Hugh Jamieson steps into his new role as sales director from ongoing work with Myspace's parent company Specific Media. Prior to Specific Media, Jamieson served as account director for Conde Nast Digital, focusing on Epicurious.com, Gourmet.com, Bonappetit.com and Self.com. Jamieson was VP, advertising and sponsorship sales for ON Networks, a service featuring digital, short form and episodic video distributed over the web, through on-demand platforms and mobile. As advertising director for Blender, Jamieson led the charge for the "best music magazine that ever was;" he also held account director positions with Maxim, Rolling Stone and GQ. Jamieson also held senior positions overseas as director of advertising for GQ South Africa, national sales manager for House & Garden South Africa and advertising director for AdVantage Magazine – South Africa.

For more information regarding advertising opportunities on Myspace, contact the sales team at [email protected].

About Myspace:
Myspace (myspace.com) is a place where people come to connect, discover, and share. Showcasing artists and their work, the site gives people access to 53 million tracks and videos—the world's largest digital music library. With roots in music and social, the platform is built to empower all artists—from musicians and designers to writers and photographers—helping them connect with audiences, collaborators, and partners to achieve their goals. Through an open design, compelling editorial features, and analytics-based recommendations, Myspace creates a creative community of people who connect around mutual affinity and inspiration for the purpose of shaping, sharing, and discovering what's next.

Myspace and Myspace logo are registered trademarks of Myspace LLC.

EDITOR'S NOTE: High resolution images of D. Scott Karnedy, David Goldstein, Jamie Rush and Hugh Jamieson are available upon request.

For more information on Myspace, please contact:
Neda Azarfar
[email protected]

or

Jackie Crystal
Rogers & Cowan for Myspace
[email protected]

SOURCE Myspace

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