SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Industry Veterans to Join Innovate: Online and Mobile Sampling Start-Up

New Sales Team Brings over 55 years of Online Market Research and Data Collection Experience

LOS ANGELES, April 8, 2014 /PRNewswire-iReach/ -- Innovate (www.InnovateMR.com) a new company that has the ability to pinpoint global survey panelists on demand and deliver sample for market research via connected APIs, announced today, the hiring of George Llorens as a member of its founding team.

(Photo: http://photos.prnewswire.com/prnh/20140408/MN00059)

Previously uSamp EVP of Global Sales, George Llorens, has joined as co-founder with existing co-founders Matt Dusig and Gregg Lavin.  Prior to his position as Head of Global Sales at uSamp, Llorens led the enterprise accounts team at Greenfield Online before an acquisition by Microsoft in 2008.  Llorens will be based out of the company's Westport, CT office.

"George brings global expertise and strategic leadership to the sales team. We are excited to add someone of George's caliber to the Innovate team" said Matt Dusig, Co-Founder.

Additionally, Innovate also adds senior sales leaders in Kris Tarbet, Dave Gaston and Jason Poyser.  Tarbet and Gaston will have overall responsibility for US east and west coast sales.  Kris and Jason will be based out of the Los Angeles office while Dave will be based out of Charlotte, NC.  Finally, to support Innovate's mobile research solutions, the company announced the hiring of Rick Wilson, a 20-year veteran of market research. 

"These key new hires all have experience successfully servicing market research accounts from small to large on a global basis. We are thrilled to add them to this newly formed Innovate dream team," says Gregg Lavin, Co-Founder.

About Innovate: 

Innovate, launched by former goZing and uSamp founders, Matt Dusig and Gregg Lavin, is an online and mobile sampling and data collection business with a focus on sampling automation techniques and unique panelist experiences to achieve better quality research and enrich data delivery.

Media Contact:

Innovate MR, LLC
[email protected]
(818) 584-2090

Media Contact: Matt Dusig, Innovate MR, LLC, 8185842090, [email protected]

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SOURCE Innovate MR, LLC

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